You’re Doing Everything Except the One Thing That Works w/ Sam ⏐ Ep. #187

The Koerner Office - Business Ideas and Small Business Deep Dives with Entrepreneurs

Check out my newsletter at TKOPOD.com and join my new community at TKOwners.com

I sat down with Sam Thompson again and we talked about how starting a business really isn't that complicated. We broke down why perfect logos, pricing models, or websites don’t matter early on, and how getting on sales calls with nothing to sell is often the best place to begin. We shared an example of a guy who launched a Google Maps optimization service from scratch (no prior experience) and closed clients in under 30 days. We also talked about pricing strategies, paid ads, building confidence through customer conversations, and even how AI tools like Replit and ChatGPT can be packaged into customizable templates and sold as one-time products. If you’ve been thinking about launching something simple but powerful, this idea might be exactly what you need.

You can find Sam on X/Twitter (https://x.com/ImSamThompson) and check out what he’s building at https://www.unlimitedcontent.com/

Timestamps below. Enjoy!

---

Watch this on YouTube instead here: tkopod.co/p-yt
Ask me a question on or off the show here: http://tkopod.co/p-ask
Learn more about me: http://tkopod.co/p-cjk
Learn about my company: http://tkopod.co/p-cof
Follow me on Twitter here: http://tkopod.co/p-x
Free weekly business ideas newsletter: http://tkopod.co/p-nl
Share this podcast: http://tkopod.co/p-all
Scrape small business data: http://tkopod.co/p-os
---

00:00 Impatience with Action, Patience with Results
03:02 The Power of First Party Customer Research
06:00 Adapting to Customer Needs
08:55 Understanding Willingness to Pay
11:47 The Importance of Action Over Research
15:05 Pricing Strategies for Success
17:59 Creating Value for Customers
19:58 Navigating Idea Hopping
23:44 Innovative Product Ideas and Market Fit
30:45 Replit Wrapper Idea