How to Make Content Your Clients Actually Want

The Law Firm Marketing Minute

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2d ago 2:36

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✨ Most lawyers think content is about showing off what they know—but that’s exactly why it doesn’t work. In this episode, Danny Decker flips the script and shares how to build content that hits your audience’s deepest concerns and questions. Learn how to make every post, blog, and video feel like you’re reading your client’s mind.

📌 Key Takeaways

Discover why starting with your audience’s fears creates irresistible content.
Learn how to identify the top 5 questions your clients are already asking.
Shift from “what you want to say” to “what they need to hear.”

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Chapters

1. Understanding Content Marketing Basics (00:00:00)

2. Building Your Content Strategy (00:00:47)

3. Identifying Client Questions and Concerns (00:01:06)

4. Episode Closing and Call to Action (00:02:20)

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