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'Broadcast Is Dead’ Isn’t a Hot Take—It’s Josh Richards’ Business Plan
Manage episode 490773009 series 3432307
Content provided by TheAnkler.com. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by TheAnkler.com or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Live from Cannes Lions, Like & Subscribe editor Natalie Jarvey interviews creator Josh Richards and CrossCheck Studios CEO Chris Sawtelle about building a Gen Z media empire on the back of TikTok stardom. “I don’t mean to be dramatic here, but broadcast television is dead,” Sawtelle, a former ICM agent, said to a packed crowd at ADWEEK House at Le Majestic Hotel. These days, reaching young audiences means partnering with creators like Richards, who talked about how he helped Amazon drum up excitement for Thursday Night Football and is developing series aimed at Gen Z. Other highlights: Richards’ plan for outlasting his 15 minutes of social media fame ("You'll get lightning in a bottle, but you don't know how long you're gonna be able to hold that there"), how he's building his own IP and the investment advice Ashton Kutcher gave him.
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200 episodes
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Manage episode 490773009 series 3432307
Content provided by TheAnkler.com. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by TheAnkler.com or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Live from Cannes Lions, Like & Subscribe editor Natalie Jarvey interviews creator Josh Richards and CrossCheck Studios CEO Chris Sawtelle about building a Gen Z media empire on the back of TikTok stardom. “I don’t mean to be dramatic here, but broadcast television is dead,” Sawtelle, a former ICM agent, said to a packed crowd at ADWEEK House at Le Majestic Hotel. These days, reaching young audiences means partnering with creators like Richards, who talked about how he helped Amazon drum up excitement for Thursday Night Football and is developing series aimed at Gen Z. Other highlights: Richards’ plan for outlasting his 15 minutes of social media fame ("You'll get lightning in a bottle, but you don't know how long you're gonna be able to hold that there"), how he's building his own IP and the investment advice Ashton Kutcher gave him.
Learn more about your ad choices. Visit megaphone.fm/adchoices
200 episodes
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Similar to The Ankler Podcast
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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continue reading
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continue reading
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continue reading
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