#280 - The Co-Host Model That Built a 130-Property STR Empire - Julie George

Living Off Rentals

Joining us in this episode of Living Off Rentals is someone who went from burnout in corporate sales to building and selling one of the most impressive short-term rental empires in the world.

Julie George is the author of Million Dollar Host and the founder of a short-term rental business that scaled to 130 properties and generated $8 million in just three years. She did this through a unique co-hosting model where she scaled by empowering her team to take ownership within her business.

In this episode, she breaks down how she turned a single Airbnb listing into an empire, the systems she put in place, the challenges she faced (including a story you won’t forget), and how she exited the business at the perfect time - right before COVID hit.

Whether you're a short-term rental host, property manager, or investor, you'll walk away with invaluable insights from Julie’s honest and inspiring journey, along with practical strategies you can apply to your own STR business.

Enjoy the show!

Key Takeaways:

[00:00] Introducing Julie George and her background [02:50] How she transitioned from real estate broker to STR entrepreneur [06:21] Her approach to the first potential property owners [09:12] Unique way of scaling your business [14:25] Training co-hosts and a hilarious lesson learned [17:12] What she would do differently if starting again today [25:18] Business valuation and selling a property management company [31:59] Create an LLC and put a management contract in place [34:11] Surviving COVID and the importance of being able to pivot [39:09] Success stories from her coaching clients [45:10] The power of industry community and collaboration [48:46] Connect with Julie George [51:18] Outro Guest Links:

Website: https://www.milliondollarhost.com.au/ Instagram: https://www.instagram.com/milliondollarhost LinkedIn: https://www.linkedin.com/in/julie-george-milliondollarhost Facebook: https://www.facebook.com/milliondollarhost/

Show Links:

Living Off Rentals YouTube Channel – youtube.com/c/LivingOffRentals Living Off Rentals YouTube Podcast Channel - youtube.com/c/LivingOffRentalsPodcast Living Off Rentals Facebook Group – facebook.com/groups/livingoffrentals Living Off Rentals Website – https://www.livingoffrentals.com/ Living Off Rentals Instagram – instagram.com/livingoffrentals Living Off Rentals TikTok – tiktok.com/@livingoffrentals