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Advanced Messaging Strategy: Making Your Product a Must Have
Manage episode 490920711 series 1543622
Are you struggling to position your product as essential rather than optional? Wondering why your marketing tactics aren’t converting like they used to? Messaging strategy—not marketing tricks—is what separates forgettable products from must-haves. To learn how to craft a sustainable messaging strategy that makes your product irresistible by addressing real customer needs, I interview Katelyn Bourgoin.
Guest: Katelyn Bourgoin | Show Notes: socialmediaexaminer.com/672
Review our show on Apple Podcasts.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
728 episodes
Manage episode 490920711 series 1543622
Are you struggling to position your product as essential rather than optional? Wondering why your marketing tactics aren’t converting like they used to? Messaging strategy—not marketing tricks—is what separates forgettable products from must-haves. To learn how to craft a sustainable messaging strategy that makes your product irresistible by addressing real customer needs, I interview Katelyn Bourgoin.
Guest: Katelyn Bourgoin | Show Notes: socialmediaexaminer.com/672
Review our show on Apple Podcasts.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
728 episodes
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