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From Burnout to One Million Meals: Cat Harding on Conscious Business and Redefining Success
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In this inspiring episode of The Affluent CEO Show, Yuliana sits down with Cat Harding, co-founder of PonyUp for Good—a purpose-driven social enterprise that’s transformed over one million pieces of end-of-life technology into meals for people in need.
Cat opens up about her 20+ year corporate career, the identity crisis that led her to leave a high-paying job with nothing lined up, and the pivotal moment that birthed her mission-led company. From battling imposter syndrome to navigating a late ADHD diagnosis, Cat’s journey is one of resilience, reinvention, and choosing meaning over status.
Together, we dive into:
- 💻 How PonyUp for Good partners with corporates to reduce landfill and feed communities
- 🚨 The real definition of failure—and how staying “safe” kept Cat stuck
- 🧠 Embracing neurodiversity and rewiring outdated beliefs around productivity
- 💚 How defining your own version of success can change everything
- 🌱 What it means to build a head and heart business model
- 🌍 The environmental impact of tech waste—and how circular economy models can change the world
Whether you’re standing at a career crossroads or craving deeper alignment in your business, Cat’s story is a beautiful reminder that it’s never too late to take the leap—and build a legacy that feeds both the planet and the soul.
💡 Key Quote:
"Failing looked like staying in a job I hated. Taking the leap was the start of truly living." — Cat Harding
🔗 Connect with Cat Harding:
https://www.linkedin.com/in/catharding/
https://www.linkedin.com/company/ponyup-for-good
https://www.facebook.com/ponyupforgood
https://www.instagram.com/ponyupforgood
I’ve opened a limited number of Breakthrough Sessions this month, for high-achieving women entrepernuers who are ready to elevate profit, reclaim time, and lead with clarity, not chaos. Claim your complimentary spot to have an honest and raw conversation by sending me an email on [email protected]
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