Do Less, Better: The Counter-Intuitive Path to Growth with Derek Fredrickson

The Everlasting Fulfilment Podcast

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Have you hit that frustrating plateau in your business where everything feels harder than it should? Derek Fredrickson from The COO Solution reveals the counterintuitive secret that unlocked growth for countless entrepreneurs: doing less, better.
This conversation tackles the entrepreneurial trap that keeps visionaries stuck - the belief that nobody can do things as well as you can. Derek shares wisdom from 17 years of helping business owners break through their glass ceilings by finding the right support at the right time. You'll discover the critical difference between what you could do versus what you should do, and learn a simple framework that instantly clarifies which tasks deserve your focus.
The discussion explores how support evolves as your business grows, from virtual assistants handling basic tasks to online business managers coordinating operations, and eventually to a trusted second-in-command who can truly run your business alongside you. Most importantly, Derek and Nico discuss the profound dual benefits of proper delegation: not just Return on Investment (ROI), but also "Fun on Investment" (FOI) - the renewed energy and passion you experience when focusing on your zone of genius.
For entrepreneurs feeling isolated or overwhelmed, this episode offers both practical strategies and emotional reassurance. Building the right team isn't just about growing your business - it's about reclaiming the joy and purpose that inspired you to become an entrepreneur in the first place.
Ready to break free from founder syndrome and scale your business without sacrificing your wellbeing? Take the next step by visiting thecoosolution.com to discover what level of support your business needs right now.

https://thecoosolution.com/

Sponsored by Nico Van de Venne CommV
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Host Linkedin: Nico Van de Venne
Host site: https://nicovandevenne.com/
Want to be a guest on The Everlasting Fulfilment Podcast? Send Nico Van De Venne a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/theeverlastingfulfilmentpodcast
Check-out one of my newest e-books: Beyond Success or Foundertitis exposed or CEO Disease
The content presented in this podcast is intended for informational and entertainment purposes only. The views, opinions, and insights expressed by the host and guests are their own and do not necessarily reflect those of The Everlasting Fulfilment Podcast or its affiliates.

Please be aware that the discussions may cover various topics, including personal experiences, opinions, and advice, which are not a substitute for professional advice or guidance. We encourage you to seek the assistance of qualified professionals for any issues you may face.

Neither the host nor the guests claim responsibility for any outcomes or actions taken based on the content shared in this podcast. Listeners are encouraged to use their own judgment and disc...

Chapters

1. Do Less, Better: The Counter-Intuitive Path to Growth with Derek Fredrickson (00:00:00)

2. Breaking Through Entrepreneurial Plateaus (00:00:02)

3. The Trap of Doing Everything Yourself (00:05:23)

4. Building Your Support System (00:11:03)

5. The Evolution of Business Support (00:18:56)

6. Entrepreneurship's Lonely Journey (00:23:03)

7. Finding Your Trusted Second-in-Command (00:26:18)