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Episode 5: How Marriott & Frontify Use Rich Content to Gamify B2B Marketing
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In this episode of The Media Frenzy Podcast, Sarah and Dave explore what it truly means to create Rich Content—and why it's more than just blogs and videos. From Marriott’s personalized travel quiz to Frontify’s logo-spotting game, they break down how interactivity and gamification are transforming B2B marketing.
In just 15 minutes, you’ll learn:
Listen now and get inspired to elevate your next campaign.
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In just 15 minutes, you’ll learn:
- What defines “Rich Content” and why it drives better results
- How gamified campaigns increase engagement and lead generation
- Real-world examples of creative B2B marketing done right
- Why aligning content with your brand message is key
Listen now and get inspired to elevate your next campaign.
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