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From Army Uniform to CX Disruptor: Lindsay Tramel-Jones’ Unconventional Journey
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In this episode of Founders Future, host Ammar Elm sits down with Lindsay Tramel-Jones, Army veteran and founder of Fierceified Creative & Consulting, to explore how she’s transforming customer experience (CX) for purpose-driven brands. Lindsay shares her journey from military service to entrepreneurship, sparked by a moment of discrimination that made her realize the need to carve her own path. She breaks down Fierceified’s unique "Bold Power CX" framework, which blends empathy, data, and storytelling to help scaling founders and nonprofits design authentic, high-converting customer journeys—without losing their humanity in the process.
Lindsay opens up about her three-tiered service model (audits, full builds, and fractional CXO support), why she prioritizes lean operations and AI tools for scalability, and her mission to empower marginalized entrepreneurs. From the challenges of delegation to her vision for a SaaS platform that democratizes CX insights, this conversation is packed with raw advice on staying true to your voice while building a business that makes an impact.
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