How VanMoof Is Making a Comeback After Bankruptcy - With Co-CEO Eliott Wertheimer
Manage episode 491385723 series 3648705
In this episode of the Micromobility Podcast, host Prabin Joel Jones sits down with Eliott Wertheimer, co-CEO of VanMoof, to explore the bold journey of reviving one of the world’s most recognized e-bike brands.
Eliott shares his unique transition from aerospace engineering to the fast-paced world of micromobility, and the intense process behind acquiring VanMoof after its bankruptcy. The conversation dives deep into rebuilding trust with the community, improving product reliability, and making strategic shifts from direct-to-consumer to hybrid retail models.
Discover how the new VanMoof is focused on transparency, design excellence, and local retail support to lead the next wave of sustainable urban transportation.
Topics Covered:
- Eliott’s background in aerospace & transition to e-bikes
- The decision to acquire VanMoof after its collapse
- Community trust & brand rebuilding
- Challenges in engineering & product reliability
- Shifting sales strategy: DTC vs retail
- Future of micromobility & urban transportation
167 episodes