Canva Co-Founder: The AI Playbook Behind the World's Most Popular Design Tool | Cameron Adams

Behind the Craft

Today, I want to share a new episode with Cameron Adams.Cameron leads product for Canva where people are creating 1B+ designs every month. We talked about how AI will transform design and why he believes in prototypes over PRDs and coaches over managers. I also loved hearing Cam’s stories about Canva’s rubber ducky easter egg and what a bike accident taught him about persistence.

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Timestamps:

(00:00) Will AI democratize design?

(06:32) How Canva runs AI evaluations for its product

(10:17) Moving beyond chat boxes to visual AI interfaces

(22:23) Why Canva skips PRDs and goes straight to prototypes

(29:08) The rubber duck Easter egg that became a cultural icon

(33:13) Keeping craft and quality as a priority as the team grows

(35:32) Why Canva gives everyone executive coaching, not just managers

(39:23) How AI is blurring boundaries between PM and design

(43:26) The bike accident story that almost derailed Canva's launch

Get the takeaways: https://creatoreconomy.so/p/canva-co-founder-ai-playbook-most-popular-design-tool-cameron-adams

Where to find Cameron:

LinkedIn: https://www.linkedin.com/in/themaninblue/

Website: https://www.canva.com/ai-assistant/

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