Punchlines, Profit, and a Platform You Own: The New Creator Playbook with Jen Fulwiler

The Alli Worthington Show

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You’re in for a treat today, my friend—because we are diving headfirst into the world of big laughs and even bigger dreams. Today’s guest is none other than the fearless and fabulous Jen Fulwiler—bestselling author, stand-up comedian, and powerhouse mama who’s blazing trails (and cracking jokes) in the unlikeliest of places. She’s smart, sassy, and unfiltered—in the best way.

From the moment Jen picks up the mic, she’s not just cracking jokes—she’s cracking open a whole conversation about courage, calling, and what it really takes to chase audacious dreams after diaper duty and dinner cleanup.

She gives us a behind-the-scenes look at what touring really looks like in 2025 (spoiler: it’s not all glitz and green rooms), how she’s built a fiercely loyal following, and why email—yes, good old-fashioned email—is her not-so-secret marketing superpower. Her insights on growing an audience with humor, heart, and holy confidence? Game-changing.

So, whether you’re dreaming of launching something bold or need a reminder that you’re not too late and you’re definitely not too much, this conversation is your permission slip to go for it—with a whole lot of laughter and a healthy dose of truth.

Let’s dive in!

Timestamps:

(07:27) - How Jen Built a Business as a Stand-Up Comedian

(10:19) - Why Patreon Is a Game-Changer in Her Business Model

(17:04) - The Wild Reason Jen Lived Like a Pirate for a Year!

(24:42) - Jen’s Smartest Social Media Secrets

(32:53) - How She Consistently Comes Up with Fresh, Engaging Content

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Links to great things we discussed:

• Jen’s Upcoming Special - Shabby Chic

I hope you loved this episode! 🎉 Don't forget to hit that subscribe button on Apple Podcasts and Spotify so you’re always in the loop. And hey, while you're at it, why not pop over to our YouTube channel and check us out? If you're feeling the love, leave a review and sprinkle some stars—your support truly means the world to me! Take care, and keep shining bright!

xo,

Alli