Show don't tell - the full approach explained (live event recording)

The Lisa Bean Podcast

Brand new keynote talk from Lisa Bean on how to grow your online coaching / education business, and make more sales as a purpose-driven entrepreneur.

This talk walks through how to warm up cold leads, build trust before a sales call, and create marketing content that leads to real clients.

Whether you’re a coach, service provider, or creative entrepreneur, this is a straight-talking session on marketing, mindset, and visibility for 2025.

Key Timestamps:

00:00 – 01:09 The belief that changed everything: “There is so much money out there to be made.” Customers are already looking — the challenge is being findable.

01:09 – 02:34 Understanding the full customer journey: Cold lead → warm lead → client → repeat client

02:34 – 03:04 The mistake most people make online: asking for too much trust too soon.

03:04 – 04:06 How ranking on Google for “business coach” helped Lisa generate high-converting leads.

04:06 – 05:10 Why her sales calls convert 9.9/10 — and how you can warm up new clients in the same way.

05:10 – 06:10 What to have in place when someone finds you for the first time.

06:10 – 08:00 How to hook people instantly in your videos and why you should give value up front.

08:00 – 09:25 The importance of clarity on your website. If they’re lost, you’ve lost them.

09:25 – 11:10 The three types of content every business needs:

- Content that reaches new people

- Content that builds your brand

- Content that makes your offers clear and easy to buy

11:10 – 14:00 Different ways to reach new audiences: networking, SEO, speaking, ads

14:00 – 15:30 Why marketing matters more than talent — and why you must learn it yourself.

15:30 – 17:00 Credibility signposting: how to show that your brand is experienced and established.

17:00 – 19:00 Why customers need to “test drive” your offer. Discovery calls aren’t enough.

19:00 – 21:00 How Lisa built her events strategy — and why she ran them at a loss to build trust.

21:00 – 23:14 The value of documenting your events and using content as your proof.

23:14 – 25:00 How to create ads from spontaneous moments and event footage.

25:00 – 27:00 Organic social content that builds trust and attention. Why variety matters.

27:00 – 29:00 Selling without pressure. The work you do before the offer is what sells.

29:00 – 31:00 The role of thought leadership in helping people understand what you do and how.

31:00 – 34:00 Turn your real-life insights and client patterns into weekly content.

34:00 – 36:00 Thought leadership as a map: your job is to guide people through the journey.

36:00 – 40:00 Final advice: teach weekly, calibrate your ideas, and document what works.

🔗 Links & Resources:

Guide: The 5 Key Questions to Make Sales Online (£7)- Get clarity on your offer, outcomes, and how to stand out in your niche – https://lisa-bean.com/paid-to-serve/

Course: Learn How to Market to Sell in this brand new online course (£99) – https://lisa-bean.com/online-marketing-course/

Membership: Shift your whole mindset and move through your blocks in the Be The Person monthly membership (£24/month) – https://betheperson.co.uk/

#coaching #coachingbusiness #marketingadvice