Content Strategy in the AI Age | Epi 61

OWN YOUR BRAND SHOW with Victoria Odekomaya

Send us a text

The content creation landscape is shifting dramatically, with AI tools generating more content than ever while major platforms expand their offerings. This shifts the fundamental question for business owners from "should I create content?" to "how can my content stand out in an increasingly crowded digital world?"
In this special episode of Own Your Brand Show, I'm joined by my son Trevor for a cross-generational conversation about content strategy in 2025. Trevor brings fresh Gen Alpha insights as we explore how content creators must adapt to an environment where everyone—including artificial intelligence—is producing content at unprecedented rates. We discuss a YouTube channel completely run by AI, from video creation to comment responses, highlighting the growing need for human authenticity in content.
The conversation takes fascinating turns as we reveal how Walmart has installed content creation studios in their stores and Netflix is launching a dedicated video podcast section. These moves by corporate giants underscore content's central role in modern business and entertainment. For business owners, this means generic content no longer cuts through the noise—your strategy must be intentional, consistent, and authentically you.
We delve into finding the right content format that matches your natural communication style, the importance of strategic planning versus random posting, and why human connection remains your strongest differentiator in an AI-driven world. As Trevor notes, even top creators like Mr. Beast understand that personal elements in content create engagement that artificial intelligence simply cannot replicate.
Whether you're just starting your content journey or looking to refine your existing strategy, this conversation offers practical insights on creating content that builds your business rather than adding to the digital noise. Subscribe to the Own Your Brand Show for more conversations that help you develop content that converts and authentically represents your brand in this rapidly evolving digital landscape.

//ABOUT
Victoria Odekomaya is a Nigerian American and former drug research scientist turned brand and marketing expert. Through her Creative Agency, LiMStudios, she specializes in brand photography, video creation, and strategic marketing. Victoria's mission is to empower female entrepreneurs to be SEEN, KNOWN, and HEARD, enhancing their visual presence and attracting their ideal customers to build a BANKABLE PERSONAL BRAND. Victoria's scientific background has honed her analytical thinking, attention to detail, and problem-solving skills, which she integrates into her branding strategies. Her 23-year journey to U.S. citizenship reflects the perseverance female entrepreneurs need to overcome challenges in branding and marketing. This fuels her dedication to empower women to achieve their entrepreneurial dreams.

In 2022, Victoria launched the BOSS LADIES CAMPAIGN, giving participants a celebrity photoshoot experience to enhance their confidence and brand visibility. The campaign promotes these women through features in BOSS LADIES magazine, appearances on Victoria's 'OWN YOUR BRAND SHOW', and recognition at the BOSS LADIES GALA. The gala not only celebrates women but also raises funds for local non-profits, so far raising $19,000+ for Dove Recovery House for Women and PINK RIBBON CONNECTION.

For sponsorship/business inquiries, visit https://mtr.bio/limstudios or email [email protected].

Chapters

1. Introduction with Trevor (00:00:00)

2. Content Creation's Evolution (00:05:20)

3. Walmart Content Studios & Netflix Podcasts (00:09:35)

4. Content Types & Consistency Strategies (00:16:25)

5. Final Thoughts on Intentional Content (00:22:40)