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Why I’ll Never Give Up 1:1 Client Work — And Why You Might Not Want to Either
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You’ve heard the advice: once your business scales, drop the 1:1s. Focus on leverage. Build your groups. But what if that’s not the whole story? In this episode, I share why I’ve kept private client work at the heart of my business — even as everything else has grown — and why it continues to fuel not just my revenue, but my joy, skillset, and thought leadership.
If you’ve ever questioned whether 1:1 work is still “worth it,” or felt torn between group scalability and the intimacy of private sessions, this conversation will offer clarity, permission, and a fresh perspective. 1:1 work isn’t just something to graduate from — it might be the very thing that elevates everything else you do.
In this episode, you’ll hear:
Why 1:1 work is deeply soul-satisfying (when you have the right skills)
The types of clients who truly need a private container
How your 1:1 skills improve your curriculum and group facilitation
The powerful role 1:1 work plays in your marketing and messaging
Why private sessions can be a secret incubator for your best ideas
Whether you’re in love with your 1:1 work or wondering if it’s time to let it go, this episode will help you reconnect to what matters most in your practice — and trust the business model that’s truly aligned with your strengths.
LINKS JOANNA MENTIONED:
Unshaken: How to Face Rejection & Keep Going
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