SALES SOS, Episode 2 - How to hire A-Players

Hunters and Unicorns

In this episode of Sales SOS, Hunters & Unicorns co-founders Ollie and Simon go head-to-head on one of the most misunderstood, yet business-critical skills in sales leadership: how to consistently hire A-players. Drawing from two decades of experience working with the world's most elite sales teams, we break down the true mindset, mechanics, and strategy behind world-class recruitment — and why most leaders are getting it completely wrong. What we cover:

• Why the super-rep mindset is killing your team-building potential

• The 3 stages of a winning recruitment process: Pipeline. Discovery. Close.

• The 3 WHYs vs the 3 WHY NOTs — the ultimate framework to avoid dropouts

• Feedback loops, debrief sessions, and how to control the narrative between interviews

• Why you should never make an offer unless you know they’ll say yes

• Backchanneling: how the best CROs use it to recruit like assassins — and how to avoid blowing it up

Whether you're a first-time hiring manager or a seasoned VP, this is your playbook for hiring without luck or guesswork.

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