From Nonprofit Burnout to 80% Close Rates: The Unconventional Social Entrepreneurship Playbook
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In this episode of Founders Future, with host Ammar Elm, Paul Zelizer shares his 18-year journey from nonprofit burnout to pioneering social entrepreneurship consulting through Zelizer Consulting. He reveals how building the world's longest-running social entrepreneur podcast (Awarepreneurs) and co-founding New Mexico's climate tech ecosystem created an 80% conversion rate without traditional sales tactics. Paul breaks down his "value-first" philosophy—obsessing over helping specific clients rather than chasing algorithms—that's led to consulting startups scaling to $100M and unexpected equity offers.
Paul discusses New Mexico's emergence as a clean tech hub with its $60B sovereign wealth fund, and how local ecosystem building (like his recent 350-person NM Tech Talks event) creates impact at scale. He challenges entrepreneurs to resist "strategy of the month club" and instead deeply understand their ideal client—a approach that's recession-proofed his business while tackling climate change during unprecedented economic and political uncertainty.
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