Artwork

Content provided by Melina Palmer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Melina Palmer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Player FM - Podcast App
Go offline with the Player FM app!

510. When AI Meets Neuroscience

37:00
 
Share
 

Manage episode 491797502 series 3655426
Content provided by Melina Palmer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Melina Palmer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In this episode of The Brainy Business podcast, Melina Palmer welcomes Dr. Ingrid Nieuwenhaus, head of Science at alpha.one, to explore the fascinating intersection of machine learning and neuroscience. This insightful conversation, originally recorded live at Greenbook's IIEX behavior conference, delves into how advanced technologies are reshaping our understanding of consumer behavior and advertising effectiveness.

Ingrid shares her extensive background in neuroscience and how it informs her work in applying predictive eye tracking and neural networks to measure brand value and consumer attention. The discussion highlights the importance of small changes in marketing materials that can dramatically influence consumer perception and engagement. Listeners will learn about the concept of "attention vampires"—elements that unintentionally draw focus away from the intended message—and how machine learning can help identify and optimize these aspects.

In this episode:

  • Discover how machine learning techniques are used to predict consumer attention in advertising.
  • Learn about the role of interdisciplinary teams in advancing research and marketing strategies.
  • Explore real-world examples, including the Heineken ad study, showcasing the impact of subtle design changes.
  • Understand the balance between storytelling and brand visibility in marketing campaigns.
  • Gain insights into the future of branding and creativity in an increasingly automated world.

Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/510.

Looking to explore applications of behavioral economics further?

Learn With Us on our website.

Subscribe to Melina’s Newsletter Brainy Bites.

Let’s connect:

Send Us a Message

Follow Melina on LinkedIn

The Brainy Business on Youtube

The Brainy Business on Instagram

  continue reading

511 episodes

Artwork
iconShare
 
Manage episode 491797502 series 3655426
Content provided by Melina Palmer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Melina Palmer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In this episode of The Brainy Business podcast, Melina Palmer welcomes Dr. Ingrid Nieuwenhaus, head of Science at alpha.one, to explore the fascinating intersection of machine learning and neuroscience. This insightful conversation, originally recorded live at Greenbook's IIEX behavior conference, delves into how advanced technologies are reshaping our understanding of consumer behavior and advertising effectiveness.

Ingrid shares her extensive background in neuroscience and how it informs her work in applying predictive eye tracking and neural networks to measure brand value and consumer attention. The discussion highlights the importance of small changes in marketing materials that can dramatically influence consumer perception and engagement. Listeners will learn about the concept of "attention vampires"—elements that unintentionally draw focus away from the intended message—and how machine learning can help identify and optimize these aspects.

In this episode:

  • Discover how machine learning techniques are used to predict consumer attention in advertising.
  • Learn about the role of interdisciplinary teams in advancing research and marketing strategies.
  • Explore real-world examples, including the Heineken ad study, showcasing the impact of subtle design changes.
  • Understand the balance between storytelling and brand visibility in marketing campaigns.
  • Gain insights into the future of branding and creativity in an increasingly automated world.

Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/510.

Looking to explore applications of behavioral economics further?

Learn With Us on our website.

Subscribe to Melina’s Newsletter Brainy Bites.

Let’s connect:

Send Us a Message

Follow Melina on LinkedIn

The Brainy Business on Youtube

The Brainy Business on Instagram

  continue reading

511 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Quick Reference Guide

Copyright 2025 | Privacy Policy | Terms of Service | | Copyright
Listen to this show while you explore
Play