The True Sign of an Exceptional Marketing Company & Why your New Customer or New Patient Acquisition Strategy is ALL WRONG

The Brian Wright Show Podcast

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What makes a truly exceptional marketing company? Contrary to popular belief, it's not about generating more calls or leads—it's about attracting the right customers for your specific business model.
In this eye-opening episode, I challenge the widespread misconception that marketing success is measured by lead volume rather than lead quality. Drawing from my extensive experience working with businesses across multiple industries, I introduce the crucial Best Western/JW Marriott/Ritz-Carlton framework to help you identify your business positioning and align your marketing accordingly.
The stark reality is that many businesses waste marketing dollars attracting prospects who will never convert because there's a fundamental mismatch between the marketing and the business model. Whether you're trying to be the premium provider commanding top prices or a volume-based business with competitive rates, your marketing strategy must reflect that positioning to attract customers who already value what you offer.
This episode provides actionable insights on how to evaluate marketing companies, what questions to ask during the selection process, and why template-based marketing fails premium businesses. You'll learn why raising prices requires simultaneously increasing perceived value, and how your entire customer journey—from digital presence to physical space to team training—must align with the expectations set by your marketing.
For business owners tired of high lead numbers but disappointing conversion rates, this conversation offers a transformational perspective on marketing that focuses on quality over quantity. The right marketing doesn't just fill your pipeline—it fills your pipeline with people ready to say "yes" to what you offer at your desired price point.
Ready to transform how you think about marketing for your business? This episode will change your approach forever. Like, subscribe, and share with fellow business owners who need to hear this message!

New Patient Group - The Employee & Patient Experience Co.
A company designed to help orthodontists, dentists and other types of Doctors create a practice that dominates the new economy. Learn Advanced and Cutting Edge Skill Sets Used by the Finest People Businesses in the World, such as the Ritz Carlton and other famous Companies:
- Leadership
- Sales Fundamentals
- Hospitality
- Consumer Psychology
- Verbiage
- Presentation
- Many More
Learn How to Apply the Skill Sets Above to each of the following:
- Existing Patient Experience
- New Patient Experience
- New Patient Phone Call
- Existing Patient Phone Call
- Digital Workflow
- Treatment Coordinator Exam
- Doctor Exam
- Financial Presentation
- Pending Treatment FollowUp
- Handling and Overcoming Objections
- Trust & Communication Transfers
- Digital Marketing
- Patient Compliance
- Clinical Assistant Chair Side Conversations
- Clinical Assistant Conversation with Parents
- Remote Monitoring (If, applicable)
- Clear Aligner Starts and Profitability (

Chapters

1. Defining True Marketing Success (00:00:00)

2. Know Your Business Model First (00:06:03)

3. The Best Western vs. Ritz-Carlton Analogy (00:14:35)

4. NPG Iconic Event in Nashville (00:19:13)

5. Marketing That Reflects Your Vision (00:25:40)

6. Higher Prices Require Higher Value (00:31:55)