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Mark @ Heal's: Lessons from Budget discussions with the board
Manage episode 491940401 series 3619150
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This is part 1 of our interview with Mark, who heads up digital and e-commerce at Heals.
Mark will share his experiences of getting a huge budget (est.50% increase) signed off by the board.
This journey spanned several months and took at least three attempts to get sign-off.
Mark shares what he learned at each stage and the feedback/insights he received at each stage.
In Part 2, we'll discuss customer retention and loyalty.
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