))
Hannah Ajikawo on Rethinking the Buyer Journey and the Real Role of AI in GTM
Manage episode 491990365 series 3655621
Content provided by DocketAI and Arjun Pillai. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DocketAI and Arjun Pillai or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Listen in as host Arjun Pillai, Cofounder & CEO of Docket, sits down with Hannah Ajikawo, GTM consultant and founder of Revenue Funnel. They unpack how most organizations are still built around sales processes instead of buyer experiences, why AI is creating both urgency and opportunity for CROs, and how leaders should rethink pipeline, conversions, and executing with lean teams.
Hannah shares frameworks on optimizing the entire funnel, common mistakes in revenue orgs, and the value of running consistent audits to spot overlooked growth wins. They also explore what AI tools she sees as "non-negotiable" today, from conversation intelligence to content repurposing and agents that draft follow-ups.
Chapters00:00 Introduction & Hannah’s background 03:17 What keeps Hannah up at night as a revenue leader 04:20 The role of AI in GTM and where most orgs go wrong 07:19 Buyer alignment vs sales process misalignment 11:00 Why mid-market may close as fast as enterprise 14:13 The cost of unprepared sales teams & buyer trust 16:00 Top 3 problems CROs bring up: pipeline, execution, AI 19:00 The non-negotiable AI tools for GTM teams today 21:40 How Hannah would automate her own sales workflows 23:55 The power of outside audits & overlooked funnel fixes 27:00 Final thoughts and where to find Hannah
7 episodes
Share
