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143 | Leading with purpose, curiosity, empathy and the drive to empower
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This week on the Tech Marketing Podcast, Jon Busby is joined by Brad Spikes, VP of Strategic Ventures and Marketing at Northwest Center, for a conversation that blends career reflection with strategic foresight.
Brad discusses his journey from Nokia and Intuit to Microsoft, and now to the nonprofit space. He shares insights on building trust, leading with empathy, and the importance of curiosity. From pioneering early influencer strategies to redefining what it means to "do good" in tech, this is an episode packed with takeaways for senior B2B marketers navigating change and complexity.
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