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Episode 12 (Part 1): Claire Uhar on Building a Creator Economy that Lasts
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This week's episode features Claire Uhar, a friend of Maddie's who founded Obscure, a strategic advisory partner to founders and platforms across media and technology. The EmpowHERment ladies have a candid conversation with Claire about one of the fastest-growing industries in the world - the creator economy. We unpack how lawmakers are just beginning to acknowledge content creation as a legitimate sector (hence the establishment in June 2025 of the Creator Economy Caucus in Congress), and the significance of that acknowledgement. Tune in if you want to learn about:
- Why the creator economy is more than just influencers—and why that distinction matters
- The urgent need for regulation to protect both consumers and creators
- How toxic trends on creator platforms thrive in unchecked digital environments
- What policymakers need to do to catch up with tech and content innovation
- Why children's safety and mental health must be at the forefront of digital policy
In addition to discussing her journey within the media and technology landscape, Claire shares her insights on navigating the regulatory environment, emphasizing the need for a collaborative approach between tech companies and policymakers. The episode concludes with advice for creators and consumers alike, encouraging a balance of creativity and critical thinking in the digital space.
If you want to tune in for specific portions, here's the episode breakdown:
- 00:00 Introduction to the Creator Economy
- 10:08 The Creator Economy Caucus and Its Significance
- 15:39 Defining Creators vs. Influencers
- 21:44 The Economic Implications of the Creator Economy
- 27:40 Toxic Trends in the Creator Economy
- 33:29 The Role of Platforms in the Creator Economy
- 41:44 Bridging the Gap: Tech Companies and Policymakers
- 56:06 Generational Perspectives
Follow the EmpowHERment ladies on socials as well as subscribing on YouTube and wherever you listen to podcasts. And don't miss part 2 of this amazing discussion, out Wednesday next week!
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