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Marketing and Distribution Section: The Rise of Marketing Actuaries: Where Data Science Meets Marketing

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Manage episode 492136145 series 30328
Content provided by Society of Actuaries (SOA). All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Society of Actuaries (SOA) or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Join host Tiana Zhao, FSA, CERA, as she explores the emerging field of marketing actuaries in this insightful episode of the SOA Marketing and Distribution podcast. Discover how these professionals blend actuarial science with marketing strategies to drive data-informed business decisions. Tiana breaks down the key responsibilities of marketing actuaries, including data analysis, predictive modeling, customer segmentation, and pricing optimization. Learn how this evolving role is shaping the future of marketing in our increasingly data-driven business landscape. Whether you're an actuary looking to expand your skillset or a marketing professional curious about the power of actuarial science, this episode offers valuable insights into this exciting intersection of disciplines.

  continue reading

191 episodes

Artwork
iconShare
 
Manage episode 492136145 series 30328
Content provided by Society of Actuaries (SOA). All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Society of Actuaries (SOA) or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Join host Tiana Zhao, FSA, CERA, as she explores the emerging field of marketing actuaries in this insightful episode of the SOA Marketing and Distribution podcast. Discover how these professionals blend actuarial science with marketing strategies to drive data-informed business decisions. Tiana breaks down the key responsibilities of marketing actuaries, including data analysis, predictive modeling, customer segmentation, and pricing optimization. Learn how this evolving role is shaping the future of marketing in our increasingly data-driven business landscape. Whether you're an actuary looking to expand your skillset or a marketing professional curious about the power of actuarial science, this episode offers valuable insights into this exciting intersection of disciplines.

  continue reading

191 episodes

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