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Mastering Social Media for Real Estate: How to Generate Leads & Grow Your Brand with Lauren Hammond
Manage episode 492197575 series 3617368
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Welcome to The LAB, "Mastering Social Media for Real Estate: How to Generate Leads & Grow Your Brand," powered by eXp University, where Chief Learning Officer, Bryon Ellington, brings you top eXp Realty agents and leaders, to share their expertise, insights, and strategies to help you thrive in the real estate industry. Whether you're a seasoned professional, a team leader, or just starting out, this podcast is your weekly source of inspiration and knowledge.
π₯ What Youβll Learn in This Episode:
β Starting in Real Estate During the Pandemic β How Lauren took an unconventional path into real estate, from earning her license right out of college in 2020 to quickly becoming a top-producing agent.
β Mastering Lead Generation Through Social Media β The exact steps Lauren used to grow her business organically through Instagram, why she chose this over traditional methods like cold calling and door-knocking, and how she engages her audience to convert followers into clients.
β Content That Converts β How to create Instagram posts, reels, and stories that educate, engage, and attract leads. Learn Laurenβs approach to mixing personal and professional content for maximum impact.
β Building an Online Brand That Attracts Business β Why understanding your audience, creating engaging content, and showing up consistently on social media can make all the difference in building trust and growing a real estate business.
β The Power of Instagram Stories & DMs β How Lauren uses interactive tools like polls, quizzes, and engagement stickers to start conversations, nurture relationships, and convert online interactions into real estate deals.
β Scaling & Leadership Growth β From agent to team leader: Laurenβs journey to leading a team of 11 agents in Northern Virginia and expanding into new markets while balancing personal production.
π New Episodes Every Week! eXpU Lab delivers powerful insights to help you level up in real estate, whether you're scaling as an agent, growing your team, or seeking a culture of mentorship and collaboration.
ποΈ This Week on The LAB:
Lauren Hammond breaks down her social media playbook for real estate success from content strategies to engagement hacks and conversion tactics. Whether you're looking to build your brand, attract leads, or scale your business, this episode is packed with actionable takeaways to help you win in todayβs digital world. π
π Subscribe & Hit the Bell Icon:
Stay ahead of the curve! Subscribe to The LAB Podcast for weekly episodes full of insights, inspiration, and tools to help you build a successful career.
π± Available On:
Catch us on YouTube and all major podcast platforms. Listen anytime, anywhere, and grow on the go!
π§ Follow Us:
Stay connected with us for updates, exclusive content, and more:
Instagram: @TheLABPodcast
YouTube: The LAB Podcast
Website: www.TheLABPodcast.com
π Have Questions or Suggestions?
Drop them in the comments or connect with us on social media.
Join us on this journey of growth, inspiration, and real estate mastery. Letβs elevate your career and build a limitless future together!
π₯ Tune in to The LAB Podcast for actionable strategies to elevate your business!
#TheLAB, #eXpUniversity, #RealEstateMarketing, #LeadGeneration, #RealtorSuccess, #GrowYourBusiness, #RealEstateSocial, #RealtorTips, #ContentMarketing, #PersonalBranding
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