How To Perform a Rent Comp | How To with Gino Barbaro

Jake and Gino Multifamily Investing Entrepreneurs

In this how-to video, Gino Barbaro—co-founder of Jake & Gino and Barbaro360—dives deep into how to perform a rental comp analysis in multifamily real estate. Whether you’re a beginner or a seasoned investor, understanding how to comp rents properly is crucial for accurate underwriting, valuation, and deal evaluation.

Learn what metrics matter most when running rent comps, how to leverage AI tools for efficiency, and how to avoid rookie mistakes that can cost you money. From vintage and unit size to location and median income—this guide breaks down everything you need to know to confidently analyze rental income potential in any market.

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