))
Making Sure Your Content Sticks: You Gotta Use Stories
Manage episode 492217218 series 2760304
Content provided by Talking Silkworm. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Talking Silkworm or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Struggling to connect when speaking English at work? This episode shows how using simple stories , not just facts, can help you build trust, sound more natural, and leave a lasting impression. Whether you’re presenting, emailing, or networking, storytelling makes your message clearer and more memorable.
Key Takeaways:
- Storytelling humanizes your brand, building trust and relatability with authenticity.
- Keep stories short, around 10 minutes, for listener engagement.
- Be real and stand out. In a world full of generic or AI-generated content, true stories show your personality and make your message unique.
Vocabulary Corner
- Ephemeral: Lasting a short time; quickly gone.
- Example sentence: “In a fast meeting, ephemeral comments can be missed, so it helps to send a quick follow-up email.”
- Humanize (a brand/platform): To make something feel more personal or relatable.
- Example sentence: “Storytelling can humanize your brand and help clients feel more connected to your message.”
- Build Rapport: To create a good relationship where people understand and trust each other.
- Example sentence: “You can build rapport with new clients by finding common ground and showing genuine interest.”
- Jargon: Technical words that are hard for outsiders to understand.
- Example sentence: “Try to avoid too much jargon when you’re speaking to people from different industries or cultures.”
- Case Study: A real-life example used to explain something.
- Example sentence: "We shared a case study about one of our clients to show how our system improved their workflow.”
Helpful Links & Tools
Listen to the Podcast: Subscribe on YouTube, Apple Podcasts, or Spotify.
*********************
Become a Member! This is the place for you to boost your English skills and career growth with a supportive community — without the limitations of a packed schedule. Join our membership community here:
https://fluentenglishpro.com/members/
***********************
- Follow us on Social Media: Find us on TikTok, Facebook, and Instagram.
@fluentenglish.pro (IG) https://www.instagram.com/fluentenglish.pro/
45 episodes
Share
