Second Life on Two Wheels: Refurbishing E-Bikes for Sustainable Cities with Marta Anadón Rosinach, Head of US at Upway

Beyond Streets

What if buying a secondhand e-bike were as easy and trustworthy as buying a certified pre-owned car?

In this episode of Beyond Streets, we talk with Marta Anadón Rosinach, Head of US at Upway, a company redefining the second-life market for e-bikes. A former Uber Eats executive, Marta shares how her personal obsession with e-bikes turned into a mission: making high-quality, affordable, refurbished e-bikes accessible to more people in more places.

We dig into:

• Why e-bikes are a powerful and fun tool for reclaiming cities from car dependency
• How refurbishment cuts carbon emissions by up to 95% while creating local jobs
• The challenges and opportunities of scaling in the US vs. Europe
• The role of policy in safe battery recycling and expanding incentives
• Why investing in workforce training is a crucial, overlooked lever in micromobility adoption

From tariffs to transit agency partnerships to e-bike theft myths, this conversation has it all, and it’s for anyone who cares about the future of sustainable urban transportation.

Learn more about Upway: https://upway.co/

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