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Clinique: How to Use AI, TikTok & Personalisation to Dominate the Beauty Industry
Manage episode 492339421 series 3478033
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What happens when an iconic heritage beauty brand meets cutting-edge AI and TikTok trends?
Recorded live at Shoptalk Europe in Barcelona, this special episode welcomes Karen Ehrlich, VP & GM of Estee Lauder Companies! She dives into digital innovation, personalised beauty marketing, and how iconic brands like Clinique stay ahead in today’s fast-moving retail landscape.
In this episode, you’ll learn:
- How Clinique’s AI-powered tools like 'Clinical Reality' redefine personalisation
- The power of consumer-first marketing strategies and why understanding behaviours beats demographics
- The secrets behind viral products like 'Black Honey Lipstick' and creating shareable brand experiences
- How trends like 'Skinimalism' and 'Glass Skin' are transforming beauty marketing across generations
- Why TikTok is crucial for connecting with Gen Z & Millennials, and how Estee Lauder drives organic buzz
Whether you’re in beauty, retail, or just love seeing brands push boundaries, this episode is packed with must-know insights and fresh ideas straight from the top of the industry!
Connect with Karen:
https://www.linkedin.com/in/karen-ehrlich/
Katie Street:
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https://www.instagram.com/streetmate/
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