EE429: The Future of Food: How Gousto Delivers 100 Million Meals a Year

The Entrepreneur Experiment

In this episode of The Entrepreneur Experiment, Gary Fox sits down with Timo Boldt, the visionary founder and CEO of Gousto, the UK’s leading homegrown meal-kit company. From humble beginnings hand-delivering recipe boxes and knocking on doors, to building a data-powered food business that serves millions of dinners annually, Timo shares his 13-year journey of grit, resilience, and customer obsession. He opens up about the early grind, raising capital without a single VC contact, harnessing AI to scale operations, and his mission to make healthy eating effortless. Whether you’re a startup founder, food enthusiast, or curious about building a complex, capital-intensive company, this episode is packed with real-world lessons on leadership, discipline, and creating meaningful impact. Show Notes In this episode, we cover: 🔥 How Timo went from cooking in his tiny flat to delivering millions of dinners annually 🚀 The scrappy early days—handing out flyers, door-to-door sales, hand-packing boxes 💡 Why customer obsession and continuous improvement power Gousto’s growth flywheel 📈 How Gousto uses AI in everything from logistics to recipe creation and personalisation 💰 The realities of scaling a capital-intensive food business (hundreds of millions raised) 🌱 Timo’s vision of Gousto as a future preventative healthcare platform ⚡ The underrated power of personal discipline: mindset, gratefulness, and fitness 💬 “The grass is greenest where you water it. Take care of yourself, obsess about the customer, build the best team you can—and great things will happen.” — Timo Boldt Links & Resources Gousto (now in Ireland)— Try the UK’s leading homegrown meal-kit service: https://www.gousto.co.uk/ Timo Boldt on LinkedIn — Follow Timo’s journey: https://www.linkedin.com/in/timo-boldt/ Book: Die With Zero by Bill Perkins ----- Subscribe to our newsletter for weekly inspiration on Business, Brain and Body, as well as exclusive events, courses and more, straight to your inbox. It's free! https://www.mrgaryfox.com/subscribe-1 --- Visit my partners Enterprise Ireland: https://bit.ly/EIreland Azure Communications: https://bit.ly/azureEE Nostra: https://bit.ly/3HHwSMo