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Ep. 12: How Beth Wanner is Redefining Parental Leave With Mother Cover
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In this powerful episode, Amanda sits down with Beth Wanner, a seasoned marketing executive and the founder of Mother Cover—an innovative agency providing interim and fractional CMO coverage during parental and personal leave.
Beth shares her deeply personal and professional journey through infertility, layoffs, discrimination, and ultimately entrepreneurship. Her story highlights the often unspoken challenges women face in high-level careers when starting or expanding a family.
We dive into:
- The origin story of Mother Cover and Beth’s vision for equitable leave coverage
- How Beth is building a dual-sided marketplace supporting both companies and individuals taking leave
- Why fractional and contract work is becoming a lifeline for women seeking control and flexibility
- The power of community and storytelling in launching and growing a values-driven business
- Practical tips on setting boundaries, maintaining energy, and staying grounded as a fractional leader and entrepreneur
Whether you’re a fractional executive, a founder navigating work-life balance, or someone planning to take leave—or cover one—this episode offers heartfelt insights and actionable takeaways.
👉 Learn more about Mother Cover: mothercoveragency.com
✨ For a full transcript, links, and more episodes:
Visit femalefractionals.com
💬 Don’t forget to follow, rate, and share the show if this episode resonated with you.
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