))
Gregory Vetter on Stepping Back, Waking Up, and Building What Matters
Manage episode 492420362 series 3583712
Content provided by Deevo Tindall. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Deevo Tindall or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
What happens when your personal values become your business advantage?
In this episode of The Branding Laboratory, Deevo sits down with Gregory Vetter, a bold entrepreneur, opens up about how honesty, grit, and alignment shaped both his leadership and the company’s explosive growth. From pitching Whole Foods out of the back of a car to building a national brand, this is the raw truth behind scaling a business without selling out your soul.
✅ Why clarity in values is a business advantage
✅ How growing up in a disciplined household shaped Greg’s leadership
✅ The mindset shift from “I want to grow” to “I’m ready to lead”
✅ What most entrepreneurs miss when chasing scale
✅ Why “brand” is more about belief than branding
This episode is full of real talk, no fluff—just the kind of honesty the business world needs more of.
🎧 Tune in now and get ready to rethink what it means to grow something that matters.
52 episodes
Share
