Beyond Storytelling: A Deep Dive into Wardley Mapping • Simon Wardley & Charles Humble

GOTO - The Brightest Minds in Tech

This interview was recorded for GOTO Unscripted.
https://gotopia.tech

Read the full transcription of this interview here

Simon Wardley - Thought Lord, Mapper, Mostly Good
Charles Humble - Freelance Techie, Podcaster, Editor, Author & Consultant
RESOURCES
Simon
https://bsky.app/profile/swardley.bsky.social
https://me.dm/@swardley
https://twitter.com/swardley
https://www.linkedin.com/in/simonwardley
https://swardley.medium.com

Charles
https://bsky.app/profile/charleshumble.bsky.social
https://linkedin.com/in/charleshumble
https://mastodon.social/@charleshumble
https://conissaunce.com

Links
https://www.wardleymaps.com
https://mapkeep.com
https://miro.com
DESCRIPTION
Simon Wardley and Charles Humble discuss the development of Wardley Mapping, a visual framework that helps organizations understand and navigate technological evolution. Moving beyond traditional business storytelling, the interview explores how mapping enables better strategic decision-making through understanding component evolution, inertia, and gameplay, while also addressing current technological shifts in AI and cyber-physical systems.
RECOMMENDED BOOKS
Simon Wardley • Wardley Maps
Simon Wardley • Wardley Mapping, The Knowledge
Sun Tzu • The Art of War
Jonathan Allen & Thomas Blood • Reaching Cloud Velocity

Digital Disruption with Geoff Nielson
Discover how technology is reshaping our lives and livelihoods.
Listen on: Apple Podcasts Spotify

Inspiring Tech Leaders - The Technology Podcast
Interviews with Tech Leaders and insights on the latest emerging technology trends.
Listen on: Apple Podcasts Spotify

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Chapters

1. Intro (00:00:00)

2. Storytelling vs mapping (00:02:35)

3. Understanding Wardley Maps (00:04:44)

4. [Ad] Digital Disruption with Geoff Nielson (00:13:38)

5. (Cont.) Understanding Wardley Maps (00:14:17)

6. Evolution & movement in technology (00:19:52)

7. Centralization vs decentralization (00:26:25)

8. Understanding inertia (00:30:49)

9. Strategic gameplay (00:33:57)

10. [Ad] Inspiring Tech Leaders - The Technology Podcast (00:34:11)

11. (Cont.) Strategic gameplay (00:34:47)

12. AI & the future of technology (00:41:56)

13. Outro (00:47:58)