Ep 625: Iterating For A Target Audience With Will Donovan (Part Two!) The Maker's Playbook podcast

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Ep 625: Iterating for a Target Audience with Will Donovan (Part Two!)

1d ago 49:19

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The internet loves to talk about that magical “six figure business” milestone, but what if hitting that revenue number doesn't actually change your life the way you think it will? What if the real transformation happens when you stop chasing someone else's definition of success and start building systems that serve your actual goals—even when that means making decisions that feel uncomfortable or unconventional? In part two of our conversation, Will Donovan pulls back the curtain on what six figures really means as a business owner, how he navigates the complex world of copyright when creating fantasy-inspired work, and why strategic paid advertising became a tool only after he had proven organic growth. Turns out, sometimes the most sustainable path forward might require letting go of the romantic notions of what it means to be a "real" maker and embracing the frameworks required to build the business you need that actually supports your life.

In this episode: Will's work @donovanpottery

Full Show Notes & Resources can be found at makersplaybook.com/podcast

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Chapters

1. Will Donovan (00:00:00)

2. PART 2? (00:03:38)

3. The Cost of Success in Handcrafted Business (00:08:22)

4. Balancing Trade-offs and Milestones (00:08:56)

5. The Reality of Managing a Team (00:10:21)

6. Personal Insights on Business Growth (00:11:07)

7. The Importance of Target Audience (00:12:12)

8. Navigating Copyright Issues (00:18:49)

9. The Role of Paid Advertising (00:32:17)

10. Final Thoughts and Advice (00:41:22)

169 episodes

#Entrepreneur #Arts #Business #Rebecca Ickes Carra #Podcasting Education #Ceramic #Pottery #Making A Living As An Artist #Life Of An Artist #Photographing Pottery #Photographing Art