How Eric Malka Built and Sold a Luxury Brand from Scratch 

Think Business with Tyler

Eric Malka crossed the border at 17 with no green card, no college degree, and just $100 in his pocket. Twelve years later, he sold his luxury grooming brand, The Art of Shaving, to Gillette in one of the most unexpected strategic exits of the decade.

What started with a 250-square-foot NYC shop and a few products on consignment turned into a globally recognized brand that redefined men’s grooming. But Eric didn’t just build a business—he built a playbook on grit, execution, and staying calm when everything’s on the line.

From dodging shady vendors to navigating the 2008 financial collapse mid-acquisition, Eric’s journey is proof that bootstrapped brands can still win big.

In this no-fluff, straight-shooting episode, Eric shares:

• How being broke and undocumented shaped his entrepreneurial mindset

• Why he started with $12K and a tiny store before chasing scale

• The newspaper article that 20x’ed his revenue overnight

• What happened when a key supplier tried to blackmail him for equity

• How he built an entire new product line in secret

• What drove his decision to sell during the Great Recession

• The most common mistake he sees new founders make today

Key Lessons:

Execution is Everything – Ideas are cheap, but execution is what builds empires

Start Small, Think Big – Small, profitable wins compound fast when paired with bold vision

Don’t Chase More – Know when “enough” gives you freedom and take it

Vendors Aren’t Partners – Protect your leverage and be ready to pivot fast

Build for Pressure – Your calm under fire will define your success

Host: Tyler Martin, Think Business Podcast

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