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Repel Bad Leads With Smarter Content

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Manage episode 493286596 series 2792610
Content provided by Spotlight Branding. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Spotlight Branding or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Did you like this episode? Dislike it?

Not every client is a good fit—and your content should make that crystal clear. In this episode, John and Mike explain how to create messaging that draws in the exact cases you want while quietly turning away the wrong ones. Whether you're done with traffic tickets or tired of divorce drama, your marketing can help filter the noise and focus your practice.

📌 Key Takeaways

  • Great content attracts ideal cases and filters out the rest.
  • You don’t have to serve everyone—focus your messaging with intention.
  • Your niche should guide the stories, services, and pain points you highlight.

📆 Schedule Your Strategy Session

📱You can check out the video component by following us here on
Instagram or TikTok

  continue reading

Chapters

1. Attracting Your Ideal Legal Cases (00:00:00)

2. Family Law Focus vs Traffic Tickets (00:00:44)

3. Tailoring Content to Desired Clients (00:01:09)

4. Episode Preview Conclusion (00:01:49)

913 episodes

Artwork
iconShare
 
Manage episode 493286596 series 2792610
Content provided by Spotlight Branding. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Spotlight Branding or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Did you like this episode? Dislike it?

Not every client is a good fit—and your content should make that crystal clear. In this episode, John and Mike explain how to create messaging that draws in the exact cases you want while quietly turning away the wrong ones. Whether you're done with traffic tickets or tired of divorce drama, your marketing can help filter the noise and focus your practice.

📌 Key Takeaways

  • Great content attracts ideal cases and filters out the rest.
  • You don’t have to serve everyone—focus your messaging with intention.
  • Your niche should guide the stories, services, and pain points you highlight.

📆 Schedule Your Strategy Session

📱You can check out the video component by following us here on
Instagram or TikTok

  continue reading

Chapters

1. Attracting Your Ideal Legal Cases (00:00:00)

2. Family Law Focus vs Traffic Tickets (00:00:44)

3. Tailoring Content to Desired Clients (00:01:09)

4. Episode Preview Conclusion (00:01:49)

913 episodes

All episodes

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