Navigating the Changing Landscape of SEO with Kyle Whigham, Luxury Presence
Manage episode 493317024 series 3606591
What does it take to stand out when “good enough” no longer cuts it in today’s AI-driven content landscape?
Kyle Whigham, SEO Manager at Luxury Presence, joins Nicole to explore the evolving world of content strategy and search. He shares how his journey from entry-level link builder to SEO leader taught him the value of alignment, integrity, and thoughtful execution. Kyle breaks down the rising importance of expert-driven, localized content and how AI-assisted workflows can either help, or hurt, depending on your approach.
In this episode, you’ll learn:
- How to build AI-assisted content that actually performs in search
- Why local authority and niche expertise are the future of SEO
- What separates sustainable SEO strategies from outdated quick wins
Things to listen for:
(00:00) Intro
(01:23) Kyle's journey into SEO
(03:53) Transitioning between management and an IC role
(07:06) The philosophy of work and content quality
(15:41) Leveraging AI in content production
(17:57) AI's impact on SEO and search behavior
(20:43) Strategies for effective content and SEO
(28:08) Renewed importance of quality content
Resources:
- Connect with Kyle: https://www.linkedin.com/in/kyle-whigham-b7894269/
- Learn more about Luxury Presence: https://www.luxurypresence.com
- Connect with Nicole: https://linkedin.com/in/nicolemmaclean/
- More from Compose.ly: https://compose.ly/content-matters
- Produced in partnership with Share Your Genius: https://shareyourgenius.com/
- Learn more about our sponsor, Clutch, here: https://clutch.co/
20 episodes