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We Tracked 5 Years of Prime Day Data… Here's What Actually Works

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Manage episode 493329508 series 2625056
Content provided by The PPC Den. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The PPC Den or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Prime Day 2025 is here (8–11 July), and we’ve got something special for you.

Every year, like clockwork, we at Ad Badger dig deep into the data, dust off our best strategies, and sharpen our PPC claws for what’s basically the Super Bowl of Amazon selling. This year? We’ve packed everything we’ve learned since 2018 into one mega-episode—stories, missteps, wins, surprises, and a few controversial takes.

We talk about what actually happens to conversion rates, why ACoS drops while spend goes up, and how Prime Day isn’t just about the 48 hours—it’s about the before and after. You’ll hear about the exact moment one seller realized their campaigns were cannibalizing their own keywords. And why another seller got better results by doing... absolutely nothing.

We’ll see you in The PPC Den!

🦡 Highlights ​​

  • 0:00 – Conversion rates jump on Prime Day (2018 data)

  • 1:53 – Prime Day duration increased from 36 to 48 hours over the years

  • 5:03 – Clicks surge by about 70% on Prime Day

  • 6:11 – Sales increase by 130% on Prime Day

  • 7:54 – Average daily ad spend rises by 78% on Prime Day

  • 8:40 – ACoS (Advertising Cost of Sale) drops from 31% to 25% on Prime Day

  • 12:57 – Recommended to increase budgets 2–3x on Prime Day, tapering up 1.5–2.5x in days leading up

  • 14:04 – Increase bids by 10% across the board; 50–100% on top-converting products

  • 17:39 – Huge conversion rate increase (~35%) during Prime Day, worth aggressive budget scaling

  • 27:43 – Strategy to aggressively target customers pre-, during, and post-Prime Day for max impact

🦡 Resources & Links

-

Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

  continue reading

364 episodes

Artwork
iconShare
 
Manage episode 493329508 series 2625056
Content provided by The PPC Den. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The PPC Den or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Prime Day 2025 is here (8–11 July), and we’ve got something special for you.

Every year, like clockwork, we at Ad Badger dig deep into the data, dust off our best strategies, and sharpen our PPC claws for what’s basically the Super Bowl of Amazon selling. This year? We’ve packed everything we’ve learned since 2018 into one mega-episode—stories, missteps, wins, surprises, and a few controversial takes.

We talk about what actually happens to conversion rates, why ACoS drops while spend goes up, and how Prime Day isn’t just about the 48 hours—it’s about the before and after. You’ll hear about the exact moment one seller realized their campaigns were cannibalizing their own keywords. And why another seller got better results by doing... absolutely nothing.

We’ll see you in The PPC Den!

🦡 Highlights ​​

  • 0:00 – Conversion rates jump on Prime Day (2018 data)

  • 1:53 – Prime Day duration increased from 36 to 48 hours over the years

  • 5:03 – Clicks surge by about 70% on Prime Day

  • 6:11 – Sales increase by 130% on Prime Day

  • 7:54 – Average daily ad spend rises by 78% on Prime Day

  • 8:40 – ACoS (Advertising Cost of Sale) drops from 31% to 25% on Prime Day

  • 12:57 – Recommended to increase budgets 2–3x on Prime Day, tapering up 1.5–2.5x in days leading up

  • 14:04 – Increase bids by 10% across the board; 50–100% on top-converting products

  • 17:39 – Huge conversion rate increase (~35%) during Prime Day, worth aggressive budget scaling

  • 27:43 – Strategy to aggressively target customers pre-, during, and post-Prime Day for max impact

🦡 Resources & Links

-

Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

  continue reading

364 episodes

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