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The Coaching Pivot: How Frank Lockwood Bridges UX Design & Leadership
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In this episode of Founders Future, with host Jae Encarnacion, we sit down with Frank Lockwood, founder of I Will Be Frank With You, to explore his journey from digital advertising to coaching creative leaders through systemic clarity. Frank shares how his decade-long agency experience revealed a gap in chaos-to-clarity frameworks for in-house teams, inspiring his pivot to coaching. He breaks down his unique approach—blending UX design principles with focal point coaching—to help founders and creative directors streamline operations, boost morale, and delegate effectively while staying true to their vision.
Frank also dives into his 90-day growth plan, emphasizing the power of thought leadership and organic trust-building in a noisy market. He reflects on AI as a collaborative (not replacement) tool for solopreneurs and leaves listeners with a golden nugget: Every growth phase is preceded by a learning phase. Whether discussing burnout prevention or the "Sigmoid Curve" of business evolution, Frank’s insights are a masterclass in balancing ambition with intentionality.
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