Marketing Stunts That Made Headlines

The Promo Playbook by Cubic Promote

Ever wondered how some brands capture massive attention without spending a fortune? In this episode of the Promo Playbook, host Charles welcomes guest Anil, a veteran entrepreneur from the early dot-com days who brings rich experience from multiple successful technology ventures.
The conversation unveils brilliantly simple yet effective marketing tactics that challenge conventional thinking. Anil reveals how one Australian telco achieved years of free television exposure by positioning a costumed mascot strategically in front of broadcast cameras at auctions – gaining priceless visibility without spending a dollar on advertising. Meanwhile, Charles shares IKEA's ingenious campaign that recreated iconic living rooms from beloved TV shows like Friends and The Simpsons, creating an instant emotional connection that spread organically across social media platforms.
Perhaps most fascinating is the story of an SEO company that hired models dressed as nurses to offer "health checks" at an industry expo – a tactic that unexpectedly generated newspaper coverage debating advertising ethics.

The discussion culminates with a counter-intuitive insight about promotional timing: while most companies cluster their client outreach with Corporate Gifts, Staff Gifts and Promotional products during year-end festivities, strategic mid-year promotions often achieve greater impact when recipients aren't overwhelmed with competing messages.

Whether you're running a small business or managing corporate marketing, these real-world examples demonstrate how creativity, timing, and understanding audience psychology can transform your marketing effectiveness without breaking your budget.
Ready to make your brand impossible to ignore? Connect with us on your preferred social platform and subscribe for more insider strategies on the Promo Playbook. What unexpected marketing tactic will you try next?

Find out more and visit our website: https://www.cubicpromote.com.au/

Chapters

1. Introduction to Anil and his background (00:00:00)

2. Marketing tactics and attention-grabbing strategies (00:00:48)

3. IKEA's TV show furniture campaign (00:01:40)

4. SEO health check with nurses campaign (00:03:34)

5. Timing your marketing for maximum impact (00:06:21)

6. Episode closing and promotional reminder (00:08:36)