How to Partner with Other Businesses to Create a Collaborative Sales Process (with Mark Newsome)

The KeyHire Small Business Podcast

Every small business owner faces the same challenge: how do you get more sales without breaking the bank on marketing? In this episode of The KeyHire Small Business Podcast, host Corey Harlock welcomes Mark Newsome, CEO of YouCanMarketOnlineNow.com, who reveals how smart business owners are building collaborative sales processes that generate 25% more profit without the traditional high costs of customer acquisition.

Mark and Corey identify the core problem plaguing small business owners: they're treating customer relationships like disposable transactions – investing massive resources to acquire customers, only to abandon them immediately after the first purchase. Instead of nurturing these relationships and leveraging existing networks, most businesses are stuck in an expensive cycle of constantly chasing new customers while ignoring the untapped potential right in front of them.

Through real-world examples and practical strategies, Mark demonstrates how a simple "magic question" can unlock collaborative opportunities that multiply your reach without multiplying your marketing budget. From creating irresistible bounce-back offers to building valuable email lists through strategic giveaways, this episode reveals the untapped assets sitting right under your nose.

Whether you're a retailer, manufacturer, or service provider, this conversation will fundamentally shift how you think about business growth and customer acquisition. The KeyHire Podcast delivers actionable insights that transform grinding entrepreneurs into strategic growth-focused leaders.

Key Takeaways:

The Magic Question Strategy – Learn the specific question that opens doors to collaborative sales partnerships with non-competing businesses in your market.

Lifetime Customer Value – Discover how to calculate what each customer is truly worth to determine your real marketing budget and partnership investments.

Bounce-Back Offer Methodology – Master the art of market-tested, time-sensitive offers that turn one-time buyers into repeat customers who bring friends.

Email List Building Without Begging – Create compelling monthly giveaways that encourage customers to volunteer their contact information, rather than rejecting your requests.

Cross-Promotional Partnership Structure – Understand how to structure win-win arrangements where businesses share customer bases, vendor networks, and employee referrals.

Connect with the Experts:

Learn More About Mark: www.youcanmarketonlinenow.com

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