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176 - What happens when you knock on 1,000 doors in your own neighborhood?
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Jacob McKinnon shares his remarkable journey from international marketing entrepreneur to successful real estate agent, generating $1.4 million in GCI within just three years of entering the industry.
• Started his career as a chef before building a direct sales and marketing company in the UK
• Brought his marketing business to Australia, scaling to 12 locations and 123 salespeople
• Pivoted to real estate when COVID decimated his face-to-face marketing business
• Spent first six months without a listing before securing his first sale that set a street record
• Grew from $85K GCI in first year to $300K in second year and $1.4M in third year
• Disrupted the Southern Highlands market by introducing auction campaigns
• Reduced average days on market from 155 days (area average) to just 35 days
• Creates video content for every listing, often cooking meals in vendors' kitchens
• Built success by systematically door-knocking 1,570 homes in his immediate neighborhood
• Currently leads a team including his wife as operations manager and two sales associates
• Targeting $100 million in property sales this year
Click the links in our show notes to learn more about the Complete Salesperson course, the Complete Property Management day, and the Complete Leader Conference coming up this year.
Hosted by Lee Woodward
Proudly brought to you by Lee Woodward Training Systems.
Brought to you by Nexr
Elevate your real estate business with Nexr – the strategic partner that helps you overcome challenges in securing more listings, building better teams, and achieving faster growth. With over 20 years of experience in developing Tier 1 agencies, Nexr provides bespoke solutions tailored to your unique needs. Ready to redefine the future of your business? Visit nexr.com.au today.
Discover more:
Chapters
1. Meeting Jacob McKinnon (00:00:00)
2. From Chef to UK Marketing Career (00:01:46)
3. COVID Impact and Career Pivot (00:03:49)
4. First Year Struggles in Real Estate (00:05:09)
5. Bringing Auction to Southern Highlands (00:07:56)
6. Video Marketing and Cooking Demos (00:15:29)
7. Building Relationships Through Door Knocking (00:17:50)
8. Learning Home Values and Closing (00:25:25)
176 episodes
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