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The Hottest Trends in Tech Marketing
Manage episode 493636957 series 3511536
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We’ve reached the halfway point of the year, and what a busy six months it’s been! To offer a retrospective of the year so far, Firebrand experts Morgan and Nicole sit down to discuss the marketing trends observed this year from Salesforce and LinkedIn, among others. From the explosive growth of generative AI tools to the rise of zero-click content and short-form video, they explore the key statistics and insights that marketers need to know. This week, episode 96 of the FiredUp! podcast is about the hottest trends in tech marketing!
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In this episode of the FiredUp! podcast, the Firebrand team shares insights on the current marketing trends and actionable steps you can take right now to keep your brand voice and the human element in your marketing.
Morgan and Nicole discuss:
- The rising use of generative AI in marketing, with its pros and cons related to AI voice and video.
- Why comprehensive SEO strategies are important, including best practices for GEO and the importance of author pages and FAQs.
- How short-form video walkthroughs and client testimonials can support your marketing plan all year long.
- The need for patience and continuous engagement as the average buy cycle lengthens to 11.3 months.
- AI enhancement rather than reliance on AI alone for brand voice consistency.
The marketing landscape is constantly evolving, but with the right insights and strategies, you can stay ahead. Don’t hesitate to reflect, review your content strategy, and see what tools you can start implementing with intention to help bring your marketing to the next level!
Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!
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Chapters
1. The Hottest Trends in Tech Marketing (00:00:00)
2. Generative AI in Marketing (00:02:40)
3. Zero-Click Content and SEO Trends (00:07:44)
4. Revenue Operations (RevOps) and Integrated Marketing (00:24:21)
5. Buyer Behavior and Messaging Strategies (00:33:04)
6. Brand Voice and Differentiation in the AI Era (00:36:14)
7. Conclusion and Future Marketing Outlook (00:40:00)
97 episodes
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