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Build a Content Marketing Funnel with Podcasts - Samir ElKamouny
Manage episode 493691259 series 3653233
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In this episode of The Pod Files, host Bogdan Bratis sits down with serial entrepreneur Samir El Kamouny. He shares insights from scaling e-commerce and SaaS companies past growth plateaus, emphasizing the importance of optimizing the entire marketing funnel and focusing on benefits over features. The conversation covers competitive analysis, the value of creative guarantees in client offers, and why emotion is crucial in marketing.
Samir also dives into the intersection of Web3 and traditional commerce with his latest project, Avanti3, and reflects on enjoying the entrepreneurial journey rather than simply chasing goals. The duo discusses the power of podcasting, as a content marketing strategy, and as a networking and top-of-funnel tool.
They wrap up with practical tips for business owners, touching on the value of learning from mistakes, the power of a benefit-driven pitch, and the necessity of taking action on what you learn. The episode is energetic, insightful, and packed with actionable advice for marketers, entrepreneurs, and anyone looking to level up their business or podcast.
00:00 - Introduction & Samir’s Background
01:06 - Podcasting as Top-of-Funnel Networking
02:29 - Deep Dive into Digital Marketing Expertise
04:09 - Next Project: Avanti3
04:50 - What Makes the Perfect Funnel?
06:03 - Funnel Example: Dentists & The Importance of Customer Profiling
09:45 - How to Do Competitive Analysis
14:17 - Guarantees That Stress You Out (And Why That’s Good)
18:17 - Guarantees in Different Types of Businesses
20:11 - The Magic AI Box: Personal Rapid-Fire Questions
30:42 - Why Podcasting is a Powerful Content Marketing Tool
34:13 - Networking Value of Podcasting
37:44 - Stay Committed: The ‘100 Episodes’ Rule
39:16 - Authenticity and Failures: Sharing Mistakes
44:38 - The #1 Funnel Fix: Sell Benefits Not Features
48:35 - Clarity in Messaging
51:02 - The Power of Human Emotion in Marketing
52:57 - Closing Thoughts & How to Connect with Samir
Follow Samir: https://www.linkedin.com/in/samir-elkamouny/
Learn more about: https://avanti3.com/
Read Article: https://saspod.com/blog/post/build-a-content-marketing-funnel-with-podcasts
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