Ep. 66: How to Shift Your Mindset and Build a Profitable Flower Farm with Charlotte Smith

The Backyard Bouquet Podcast: Cut Flower Podcast for Flower Farmers & Backyard Gardeners

If you’ve ever struggled with burnout, self-doubt, or pricing your flowers with confidence, this episode is for you. In Episode 66 of The Backyard Bouquet Podcast, Jennifer sits down with Charlotte Smith — a farmer, coach, and host of The Profitable Mindset Podcast — to talk about the mindset shifts that can make or break your flower farming business.

Charlotte shares how her own farming journey led her to coaching, why your thoughts shape your results, and how to overcome limiting beliefs like “people won’t pay that price” or “my field’s not good enough.” You’ll learn why perfectionism holds so many farmers back, how to stop looping in overwhelm, and simple questions that can help you get unstuck and grow with purpose.

You’ll also hear about Charlotte’s free upcoming Master Class — 5 Mistakes Farmers Make That Keep Them Broke — happening August 18–19. Don’t miss your chance to learn from one of the most respected voices in the industry.

🌸 In this episode, you’ll learn:

• How mindset directly affects your profitability
• Common limiting beliefs that hold flower farmers back
• Why building a local customer base starts offline
• Charlotte’s “belief triad” and how it can change your business
• What to do when perfectionism and self-doubt show up

Whether you’re just starting out or you’ve been farming for years, this is a conversation that will leave you feeling grounded, inspired, and ready to take the next step.

🎧 Listen now and grab the link to Charlotte’s free Master Class in the show notes!

Show Note: https://thefloweringfarmhouse.com/2025/08/06/ep-66-charlotte-smith-mindset-for-flower-farmers/

Follow Charlotte Smith On Instagram: https://www.instagram.com/charlotte.m.smith/

Listen To The Profitable Mindset Podcast: https://charlottemsmith.com/podcast/

Join Charlotte August 18th & 19th: FREE Master Class: 5 costly mistakes that are keeping your farm broke

Sign Up HERE: https://courses.3cowmarketing.com/five-mistakes

Join Farm Marketing Mastery - break out of marketing misery: https://charlottemsmith.com/mastery

Sign up for The Backyard Bouquet Newsletter: https://thefloweringfarmhouse.myflodesk.com/backyardbouquetpodcast

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