CIP - S2 - 047 - Why Coaches Go Broke (Even When They’re Making Money) with Amanda Webster

Coaching Inc with Tom Krol

Many coaches can sell, but when it comes to profit, the number buyers care about, they fall short.

In this episode, Amanda Webster explains why so many coaching businesses run out of cash even when revenue looks good, and what to do about it. She breaks down how to keep your books clean, plan for taxes, and build a second income stream with simple referrals and evergreen webinars.

If you want to keep more of what you earn and be prepared for a future exit, this episode is for you. Listen and enjoy!

You’ll Learn How To:

• Build referral income without extra fulfillment work
• Make your money easy to understand and manage.
• Focus on profit, not just revenue
• Track cash the right way (P&L, balance sheet, cash flow)
• Start with simple tools like Excel and still be exit-ready

What You’ll Learn in This Episode:

• (02:04) Why coaching revenue gets a low exit multiple
• (03:03) EBITDA explained in plain English
• (06:50) Amanda’s journey from corporate to coaching
• (07:51) The 49/51 rule: making money vs. managing money
• (09:46) Why referrals are an overlooked income stream
• (11:54) How to serve your audience and monetize it
• (12:43) Create a phone short-code for your referral link
• (13:39) Evergreen webinars that keep producing leads and commissions
• (16:01) Why affiliate checks stack up fast over time
• (17:45) Accounting is the language of business
• (18:28) Tax strategy isn’t a December scramble; you must plan it now
• (19:47) Excel done right beats messy books
• (21:01) Five things that kill businesses: debt, divorce, health, legal, taxes
• (22:11) Using debt the right way
• (23:26) Understanding your cash conversion cycle
• (24:42) Why most coaches don’t know their real numbers
• (26:05) How to connect with Amanda Webster

Who This Episode is For:

• Coaches who are making sales but struggling to keep a profit
• Founders planning to sell in the future
• Creators with audiences who want to monetize with referrals
• Anyone who needs clearer books and smarter tax planning

Why You Should Listen:

Revenue looks good on paper, but profit is what keeps the doors open. Amanda shows you how to protect your money, build extra income streams, and get your business financially solid so you can grow with confidence and prepare for a strong exit.

Connect with Amanda Webster:

• Email: [email protected]
• LinkedIn: https://www.linkedin.com/in/amanda-webster-coo/
• Instagram: https://www.instagram.com/amandawebstercoo
• Facebook: https://www.facebook.com/amanda.webstercoo/