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451: Pendo: From Two Failed Startups to $200M ARR SaaS Success - with Todd Olson
Manage episode 504335435 series 1710188
Content provided by Omer Khan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Omer Khan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Todd Olson went from two failed startups to building Pendo, a SaaS platform now generating $200M ARR with 880 employees and nearly $500M raised.
In this episode, Todd reveals how early mistakes shaped his obsession with product-market fit, why he refused to hire salespeople until he validated the sales motion himself, and how creating an entirely new category forced him to abandon inbound marketing for manual outreach.
You’ll learn:
- Why Todd waited until $500K ARR before hiring salespeople
- How raising prices 10x overnight changed Pendo’s trajectory
- What two failed startups taught him about product-market fit
- Why category creation required a bold go-to-market approach
- The counterintuitive product strategy that made Pendo stand out
Full show notes → saasclub.io/451
This episode is brought to you by:
💖 Gearheart → Book a free strategy session + get 20% off select services
📫 Mailtrap → Get 20% off with code THESAASPODCAST
Get weekly SaaS lessons and new founder stories → saasclub.io/email
544 episodes
451: Pendo: From Two Failed Startups to $200M ARR SaaS Success - with Todd Olson
The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship
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Manage episode 504335435 series 1710188
Content provided by Omer Khan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Omer Khan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Todd Olson went from two failed startups to building Pendo, a SaaS platform now generating $200M ARR with 880 employees and nearly $500M raised.
In this episode, Todd reveals how early mistakes shaped his obsession with product-market fit, why he refused to hire salespeople until he validated the sales motion himself, and how creating an entirely new category forced him to abandon inbound marketing for manual outreach.
You’ll learn:
- Why Todd waited until $500K ARR before hiring salespeople
- How raising prices 10x overnight changed Pendo’s trajectory
- What two failed startups taught him about product-market fit
- Why category creation required a bold go-to-market approach
- The counterintuitive product strategy that made Pendo stand out
Full show notes → saasclub.io/451
This episode is brought to you by:
💖 Gearheart → Book a free strategy session + get 20% off select services
📫 Mailtrap → Get 20% off with code THESAASPODCAST
Get weekly SaaS lessons and new founder stories → saasclub.io/email
544 episodes
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Similar to The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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The Ticket: Discover the Future of Customer Service, Support, and Experience, with Intercom
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Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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continue reading
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continue reading
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continue reading
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continue reading
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Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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