Scaling Businesses with Noelle Curtis: Insights on Pricing and Growth | Scale Like a CEO

Scale Like a CEO

Pricing structures make or break businesses, yet they're often the most overlooked aspect of entrepreneurship. Noelle Curtis, founder and CEO of Busy Boulevard, is changing that reality with a platform that helps entrepreneurs establish proper pricing foundations to ensure sustainable growth.
During our conversation, Noelle unpacks the critical distinction between gross and net revenue that trips up countless business owners. "A lot of people are stuck on the gross, but the net is really what matters," she explains, highlighting how her company's platform helps entrepreneurs finally include their own compensation in their pricing calculations. This fundamental shift transforms businesses from unsustainable passion projects into viable, growth-oriented ventures.
The journey from solo founder to team leader presents universal challenges that Noelle addresses with refreshing candor. Her approach to delegation involves what she calls "creative restraints" – empowering team members with decision-making authority within defined parameters. This framework has allowed her six-person team to execute effectively while maintaining alignment with company goals. Her practical advice on cross-training, establishing clear deliverables, and setting regular check-ins provides a roadmap for founders feeling overwhelmed by wearing too many hats.
Busy Boulevard's expansion plans reveal Noelle's strategic vision for growth beyond their beauty industry origins. Their upcoming credit union program will help connect entrepreneurs with funding opportunities based on platform usage data, while partnerships with nonprofits and educational institutions are extending their reach. Perhaps most fascinating is their move into agricultural technology, bringing pricing expertise to another traditionally low-margin sector. As Noelle puts it, "Someone told me we have a glutton for punishment because we service industries that have lower profit margins," but this purposeful focus addresses critical gaps in underserved markets.
Ready to transform your approach to business pricing and operations? Connect with Noelle and the Busy Boulevard team on social media @busyboulevard, visit busyboulevard.com, or call 312-809-2474 to request a demo and discover how proper pricing structures can position your business for sustainable growth.

Chapters

1. Introduction to Noelle and Busy Boulevard (00:00:00)

2. Solving pricing problems for entrepreneurs (00:01:34)

3. Building a team and delegating effectively (00:03:30)

4. Key hiring qualities and team management (00:08:11)

5. Future plans and expansion opportunities (00:12:12)

6. Contact information and closing (00:15:36)