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Disciplined Innovation – Eduardo Luz of Kraft Heinz
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Kraft Heinz -The iconic food company, Kraft Heinz has over 200 brands in 125 countries. The company’s Global Brand Officer & Chief Marketing Officer, Eduardo Luz, joins us to talk innovation in marketing and the future of CPG in this week’s episode of #UnlockingInnovation.
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Kraft Heinz -The iconic food company, Kraft Heinz has over 200 brands in 125 countries. The company’s Global Brand Officer & Chief Marketing Officer, Eduardo Luz, joins us to talk innovation in marketing and the future of CPG in this week’s episode of #UnlockingInnovation.
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Similar to Unlocking Innovation
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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