The Fence & Deck Mastery Podcast is all about providing value to businesses and professionals in the fencing or decking industry. Your host, Alex Danner, is the CEO and Founder of Fence & Deck Marketers, which is a digital marketing agency that works exclusively with Fencing or Decking businesses. He has been in the digital marketing industry for over ten years. The podcast has many different types of episodes, including interviews with clients and fence or deck industry professionals, maste ...
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Formula 1's fastest stars slow down for in-depth interviews. Tom Clarkson brings you revealing, feature-length conversations with drivers, team bosses, engineering experts and F1 legends. Hit the follow button for the fastest way to get new episodes. Watch episodes exclusively on the F1 YouTube channel. An official Formula 1 podcast. For race reviews + previews, listen to F1 Nation. To learn more about how F1 works, listen to F1 Explains
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Jacky Ickx: Belgium’s F1 + Le Mans legend
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48:16Jacky Ickx didn’t grow up wanting to be a racing driver, so how did he become Belgium’s most successful Formula 1 driver and one of the most versatile racers in the history of motorsport? Competing in all types of cars and competitions, not only did Jacky win eight F1 races and finish runner-up in the Drivers’ Standings twice, he was also a serial …
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Adrian Reynard: a founding father of Brawn GP + Mercedes
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1:01:31Adrian Reynard's motor racing outfit were one of the best in the world during the 1980s and '90s – winning multiple championships across Formula 3000, F3 and IndyCar. Reynard Racing Cars also held an impressive record of winning the first race of every major single-seater competition they entered. But when Adrian helped create the British American …
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Episode 69 - Google Maps Unlocked 2025 Blueprint for More Local Leads
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54:58In this power-packed webinar-based episode, we reveal what it really takes to dominate Google Maps in 2025 and consistently rank in the coveted local 3-pack. Whether you're a fence, deck, or home service contractor, this session will give you the clarity and tools to generate more qualified local leads. Here’s what you’ll learn: ✅ The latest update…
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Alex Albon: changing people's perceptions
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53:16Alex Albon went into 2025 facing one big question. With the arrival of Carlos Sainz at Williams, how would he measure up against his most competitive teammate since racing alongside Max Verstappen at Red Bull? So far, Alex has answered that question on track – having the edge over Carlos in qualifying and on race day in the first half of the season…
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Episode 68 - The Big 4 SEO Factors That Grow Fence & Deck Businesses
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26:39In this solo episode, Alex Danner breaks down the 4 biggest SEO levers that can dramatically boost your fencing or decking business online. These are the exact strategies Fence & Deck Marketers uses to help clients dominate their markets. You’ll learn: Why your business name could be hurting your Google rankings How your office location affects loc…
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Perry McCarthy: driving for 90s non-starters Andrea Moda
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1:18:36He drove for one of the least competitive teams in F1 history. He never started a race. Just making it to Formula 1 was ‘a million to one’ shot for Perry McCarthy. Through extraordinary determination, he did it. When his raw talent behind the wheel was spotted at his local racetrack, McCarthy set his sights on racing at the top. He worked on a Nort…
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Anthony Davidson: reaching the pinnacle through talent + testing
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1:17:25Racing twice in 2002 with Minardi and once again three years later with BAR Honda in 2005, Anthony Davidson’s Formula 1 career had a few false starts. But in 2007, he finally got a full-time shot with Super Aguri. Although his F1 career ended just over a year later, Anthony is rightly proud to have reached the top of motorsport. Speaking to Tom Cla…
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F1 at Downing Street - with the UK Prime Minister, James Vowles, Oliver Bearman + Cadillac boss Graeme Lowdon
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23:27To celebrate 75 years of the Formula 1 World Championship, Prime Minister Sir Keir Starmer invited drivers, Team Principals and others from the sport to 10 Downing Street - the heart of government in the UK. In a special episode of F1 Beyond The Grid, the Prime Minister tells Tom Clarkson why he's 'proud' of the sport's success and its £12bn annual…
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This episode is brought to you by Dropbox Dash, an official technology partner of the McLaren Formula 1 team. Now a multiple race winner, podium finisher and polesitter, Lando Norris is ready to take the next step in his Formula 1 career and become World Champion. To do so in 2025, he’ll have to beat his equally talented teammate Oscar Piastri. But…
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Episode 67 - How Live Video is Changing Sales for Contractors ft. James Hatfield
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49:25Alex Danner talks with James Hatfield, co-founder of LiveSwitch, about how live and recorded video is transforming sales, service, and operations for fence and deck contractors. From faster estimates to smoother job management, this tool is helping contractors save time and close more deals. In this episode: James’ journey from contractor to tech f…
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Brad Pitt: becoming Sonny Hayes for F1 The Movie
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26:56For F1 The Movie, Brad Pitt lived the high-speed life of a Formula 1 driver. He drove with seven-time World Champion Lewis Hamilton. He learned to race. He spent years shooting scenes at racetracks around the world. The result is what he calls ‘the most visceral feeling you will get in a race car of anything put on film’ - F1 The Movie, in cinemas …
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Episode 66 - How to Accelerate Your Leadflow with Paid Ads & Search for Fence and Deck Contractors
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57:46🚀 What you’ll learn: Why paid marketing is the key to unlocking scalable growth Which ad platforms and formats are delivering 5–10X ROI right now Live campaign examples from fence and deck contractors crushing it with ads How to structure your Google Ads or PPC campaigns for lower cost-per-lead and higher returns The KPIs, tracking methods, and lan…
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He took some blows on his climb to Formula 1. Now Isack Hadjar is toe-to-toe with the heavyweights. Hadjar’s first F1 race was over before it began, as he slid off the track on a rain-soaked day in Australia. He tells Tom Clarkson how previous setbacks helped him get back on his feet, and establish himself as one of the best young drivers in the sp…
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LEGENDS: Emerson Fittipaldi’s ‘courage’ + ‘risk’ to become World Champion
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47:55Emerson Fittipaldi made history with Lotus in 1972 by becoming the first Brazilian to win the Formula 1 World Championship. In 1974, he won the title again with McLaren. Emerson’s achievements on track are legendary, but his actions off track are just as iconic. In a special F1 Beyond The Grid Legends episode, Emerson tells Tom Clarkson why he refu…
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Valtteri Bottas: Cadillac is ‘very interesting project’
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39:20This year is the first time Valtteri Bottas isn’t racing in Formula 1 since he started as a rookie in 2013, but the 10-time Grand Prix winner says F1 is ‘still the number one thing in my life’ and his priority is to get back on the grid in 2026. Speaking to Tom Clarkson, Valtteri discusses all the options he has for his next move. Would he like to …
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Simone Resta: F1 car designer who swapped Ferrari for Mercedes
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38:26When he left Ferrari to join Mercedes, Simone Resta took decades of experience with him. In Italy, he worked with Michael Schumacher and designed race-winning cars for Sebastian Vettel, Kimi Raikkonen and Charles Leclerc. Now, his task is giving George Russell and Kimi Antonelli the best Mercedes he can. As Deputy Technical Director Simone is focus…
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Dario Franchitti: why ‘F1 dream’ never became reality
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57:57Dario Franchitti has had a sensational racing career in the United States, becoming a four-time IndyCar series champion and a three-time winner of the Indy500. But earlier in his career, Dario had plenty of interest from Formula 1 and tested for a few different teams. So why didn’t he end up racing in the pinnacle of motorsport? Speaking to Tom Cla…
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Mario Andretti was 10 years old when the first ever Formula 1 World Championship Grand Prix took place at Silverstone, on the 13th of May 1950. The 1978 World Champion has seen everything the pinnacle of motorsport has to offer over the past 75 years, and is one of just 34 drivers to win the ultimate prize, so he’s the perfect person to celebrate s…
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Episode 65 - SEO + GEO: New Formula for Ranking Your Fence And Deck Business
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1:13:56Unlock the new SEO + GEO formula designed specifically for fence and deck contractors. In this recorded webinar, we cover: ✅ 10 critical elements that enhance your website’s conversion rate ✅ How to define your ideal customer avatar ✅ Real website examples showing what works—and what doesn't ✅ Live SEO audits of attendee websites If you have any qu…
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Episode 64 - From Basements to Deck Builds: Josh Steinman’s Growth Journey
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43:56In this episode, Alex Danner chats with Josh Steinman, owner of EJS Deck and Home Solutions in Massachusetts. Josh shares how he evolved from basement remodeling to building high-end decks and outdoor spaces—all while building a solid team and staying present as a dad. 🔑 In this episode, you'll learn about: Josh’s transition from interior remodelin…
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Claire Williams: proud of Williams' progress
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59:21When Claire Williams sold the Williams F1 team at the end of 2020, a very special 43-year association between the Williams family and Formula 1 came to an end. Founded by Claire’s father, Sir Frank Williams, in 1977, the team have won 16 World Championships – a feat only bettered by Ferrari and McLaren. Claire rose through the ranks – starting as p…
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Episode 63 - Designing Next-Level Outdoor Spaces with Zachary Leamer of Sasquatch Decks & Patios
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39:46In this episode of the Fence & Deck Mastery Podcast, host Alex Danner talks with Zachary Leamer, founder of Sasquatch Decks & Patios in Southeast Pennsylvania. Zach shares his inspiring journey from horse racing to creative deck building and dives into how he's built a reputation for standout outdoor living projects. Topics covered in this episode:…
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Jonathan Wheatley: leading Sauber forward into Audi era
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53:27As the new Team Principal of Sauber, Jonathan Wheatley is taking on one of the most exciting projects in Formula 1. With Benetton, Renault and Red Bull Racing, Jonathan has won 19 World Championships over the last 34 years. Now, after nearly two decades as Red Bull’s Sporting Director, he’s in a very different role with a very different team. And n…
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Piers Thynne: running McLaren's championship-winning factory
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53:49Tom Clarkson’s guest on this week’s F1 Beyond The Grid is McLaren’s Chief Operating Officer, Piers Thynne, who has been with the team since 2008. He oversees everything that happens at the team's base, the McLaren Technology Centre, so he’s played a crucial role in their current success. How have McLaren transformed into World Champions after finis…
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After five years with Alpine, Esteban Ocon is embarking on a new adventure with Haas in 2025. What challenges has he faced while settling into his new team? How is he getting on with new race engineer Laura Mueller? What are the strengths and weaknesses of their car? Esteban tells Tom Clarkson how he’s adapting to his new surroundings and how Haas …
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'The team is a big family' - This week on F1 Beyond The Grid...
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1:32Tom Clarkson reveals which Formula 1 star will be joining him on this week’s episode of F1 Beyond The Grid. Listen to the full show on Wednesday 16th March or you can watch their chat on the official F1 YouTube channel.By Formula 1
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Marc Gene: witnessing five World Champions at Ferrari
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52:19Ferrari ambassador and former test driver Marc Gene has been with the team since 2004. During that time, Marc has had the privilege of working alongside five World Champions: Michael Schumacher, Kimi Raikkonen, Fernando Alonso, Sebastian Vettel and now, Lewis Hamilton. Do they all have a common trait that makes them so successful? What’s the differ…
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Jaime Alguersuari: record-breaking debut to high-pressure exit
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1:07:23Chosen by Red Bull aged 15. Suddenly launched into his first Grand Prix as the youngest driver ever, having never driven a Formula 1 car before. Racing for the Red Bull junior team, Jaime Alguersuari was expected to win. He was dropped when he didn’t. Speaking to Tom Clarkson, Jaime looks back at his rapid rise to Formula 1. From his surprise debut…
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Episode 62 - From Napkin Sketch to Award-Winning Deck
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46:59In this episode of the Fence & Deck Mastery Podcast, host Alex Danner sits down with Bernard King and Tyler from San Diego Decks & Patios to talk about their NADRA Award-winning "leaf deck"—a uniquely designed, multi-colored deck born from a homeowner’s napkin sketch. Bernard shares his journey from military service to 25+ years in construction, ho…
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‘I wish I could fast forward’, says Pierre Gasly. Like all F1 drivers, Pierre is used to things happening quickly. He thinks Alpine will be fighting further forwards in a matter of months, and is impatient to get there. He knows how winning feels. He believes he can do it again. Gasly tells Tom Clarkson about the faith he has in Alpine and its lead…
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Episode 61 - How Kenny Ritter Won 3 NADRA Awards with One Project
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43:47In this episode of the Fence & Deck Mastery Podcast, Alex Danner chats with Kenny Ritter, owner of ICOR Building & Remodeling, about his award-winning historic porch project that earned THREE NADRA awards in a single year. Kenny shares his 20+ year journey in the trades, lessons learned from hiring, how he retains a strong crew, and why focusing on…
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Aston Martin’s Team Principal knows what it takes to win in Formula 1. Andy Cowell leads a team which now includes Adrian Newey. They have the newest factory in the sport. Fernando Alonso and Lance Stroll are in the driving seat. Owner Lawrence Stroll is funding the team’s future. When will these ingredients bring trophies? Andy tells Tom Clarkson …
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Episode 60 - Kelly Crow on Winning a NADRA Award & Building High-End Decks
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53:29In this episode of the Fence & Deck Mastery Podcast, host Alex Danner sits down with Kelly Crow, owner of Go to Guy Home Services in Atlanta. Kelly shares his journey from real estate and mortgage trading to building award-winning decks, including his NADRA Award-winning project in the wood decks category. We dive into: ✅ His background in home ren…
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With 11 Grands Prix under his belt, Liam Lawson is technically no longer a rookie – but he is about to embark on his first full Formula 1 season in 2025 and race at many tracks he’s never driven before. So how does the New Zealander feel about this next step with Red Bull Racing? Speaking to Tom Clarkson at the team’s UK headquarters in Milton Keyn…
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'I felt so out of control': BTG returns Wednesday 12th March
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1:37First up in 2025: Liam Lawson. Listen to a preview of the Red Bull racer's conversation with Tom Clarkson here. Don't miss the full episode on Wednesday 12th March. Listen to F1 Nation's 2025 Preview Romain Grosjean, Laura Winter + Tom Clarkson answer the big questions ahead of the Australian Grand Prix. Listen here Experience F1 live in 2025 Head …
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Episode 59 - Alex Larson of TL Decks on Niching Down, Business Growth & Systems
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53:58In this episode of the Fence & Deck Mastery Podcast, Alex Danner sits down with Alex Larson, owner of TL Decks in Illinois, to discuss his journey from side hustler to running a thriving deck-building business. Alex shares how niching down to decks transformed his company, the importance of creating systems, and how hiring the right people—includin…
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Aston Martin’s masterplan – Newey, Alonso, Lawrence + Lance Stroll from the BTG Archive
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49:44Adrian Newey began his new job at Aston Martin this week. Is he the man who will make Aston Martin World Champions? How does Adrian’s arrival change Fernando Alonso’s future plans? How has team owner Lawrence Stroll transformed Aston since he took over in 2018? And what is it really like for Lance Stroll to have his dad as his boss? Tom Clarkson ha…
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Episode 58 - Dan Stendeback of Valer Builders on NADRA Awards & Outdoor Living Innovation
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45:39In this episode of the Fence & Deck Mastery Podcast, host Alex Danner chats with Dan Stendeback, owner of Valer Builders, about his award-winning projects and expertise in the outdoor living industry. As a NADRA Award-winning deck builder, Dan shares his journey from sales executive to industry leader, the importance of consultative sales, and how …
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Williams’ winning formula? – Vowles, Sainz + Albon from the BTG Archive
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32:24The arrival of four-time Grand Prix winner Carlos Sainz from Ferrari marks the start of an intriguing new adventure for Williams in 2025. Is Carlos the man to drive Williams back to their glory days? How will Alex Albon stack up against a much more experienced teammate? And can Williams move further up the grid this season or is the introduction of…
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Episode 57 - 13-Time NADRA Award Winner Dan Pettit on Illuminating Deck Design
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41:38In this episode of the Fence and Deck Mastery Podcast, host Alex Danner welcomes Dan Pettit, owner of Northern Outdoor Living and a 13-time NADRA award-winning deck builder specializing in custom lighting and outdoor living designs. 🏆✨ Dan’s most recent project—a massive illuminated curved wall emulating the Hastings skyline and starscape—left an u…
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McLaren’s revival: Norris, Piastri, Brown + Stella from the BTG Archive
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52:332024 saw McLaren become Constructor World Champions for the first time since 1998. Will they defend their title in 2025? And will Lando Norris or Oscar Piastri become the team’s first Drivers’ World Champion since Lewis Hamilton in 2008? Tom Clarkson has been digging through the F1 Beyond The Grid archives to find out how McLaren have transformed i…
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Episode 56 - From Ontario to NADRA Awards: Phil Andrews’ Decking Journey
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36:02In this special episode of the Fence and Deck Mastery Podcast, host Alex Danner welcomes Phil Andrews, owner of Andrews Decking in Ontario, Canada, and a recent NADRA Award winner! 🇨🇦🏆 Phil shares his journey from construction framing to building high-end decks, how he discovered NADRA, and what it was like to win third place in the Alternative Dec…
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Racing for Ferrari: Vettel, Prost + Mansell from the BTG Archive
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39:03Lewis Hamilton is getting ready for his first season with Ferrari in 2025. He’s won seven World Championships and 105 races, but some of Formula 1’s most successful drivers have joined Ferrari in the past and missed out on the ultimate prize. So what lessons can Lewis take from those who came before him? How difficult is it to win titles with the S…
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Episode 55 - Transform Your Site into a Lead-Generation Powerhouse
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1:20:01In this session, we dive into the 10 critical elements that can significantly enhance your website's conversion rates and turn more visitors into leads and customers. We'll also cover how to create your ideal customer avatar to ensure your messaging resonates with the right audience. Additionally, we’ll walk through real-life website optimization e…
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Episode 54 - Winning Back-to-Back NADRA Awards with Clark Crosson of Crosstek Construction
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28:38In this episode of the Fence and Deck Mastery Podcast, Alex Danner sits down with Clark Crosson, owner of Crosstek Construction in Alabama, who won back-to-back first-place awards at the NADRA Summit in the Closed Porch category. Clark shares his journey as a general contractor, his shift from managing a team to running a solo operation, and his ap…
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Episode 53 - Digital Marketing Best Practices for Deck Builders
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1:38:28Unlock the full potential of your digital marketing strategy with Alex Danner, CEO and Founder of Fence and Deck Marketers, in collaboration with Deckorators. This insightful webinar dives deep into the essentials of building a strong online presence and driving leads for your fencing and decking business. Topics Covered: Alex's proven Hierarchy of…
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Episode 52 - Building Award-Winning Decks: Jonathan Moeller’s Success at the NADRA Summit
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39:57In this inspiring episode of the Fence and Deck Mastery Podcast, host Alex Danner interviews Jonathan Moeller, owner of Colorado Custom Covers and Decks and a multi-award winner at the 2024 NADRA Summit. Jonathan shares his journey from new construction to crafting custom outdoor living spaces, including the story behind his five NADRA awards this …
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Episode 51 - Why You Should Offer Financing - Larry Collins with HFS Financial
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38:16In this episode of the Fence and Deck Mastery Podcast, host Alex Danner sits down with Larry Collins, President of HFS Financial, to discuss the transformative power of offering financing options for contractors. With over 30 years of experience in the financial industry, Larry shares how HFS Financial is helping contractors close more deals, grow …
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Episode 50 - Jon Irwin on Building a 5M+ Following
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56:01In this episode of the Fence and Deck Mastery Podcast, host Alex Danner interviews Jon Irwin, co-founder of Revive Media and creator of Revive Home Tips, with over 5 million followers across social media platforms. Jonathan shares his inspiring journey from running a construction business to becoming a social media powerhouse, helping brands and co…
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Liam Lawson's racing line, how Ferrari found Ollie Bearman + Oscar Piastri's F2 preparation - The Best of F1 Explains 2024
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47:18What really happens on the grid before a race? How do Formula 1 teams scout their future stars? How are drivers coached to go faster? In 2024, F1 Explains answered these questions and many more sent in by F1 fans from all over the world. F1 Explains takes your questions and finds the experts to answer them. In this special episode, presenters Chris…
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